So What Is PPC And SEO? What Are The Positives And Negatives Of Each?Which One Is The Best? PPC vs SEO - Let The Battle Commence!
What Is SEO?
SEO or Search Engine Optimization traffic is gained by achieving high rankings in the natural search results. When using Search Engine Optimization, organic search results are generated. Following SEO best practices will allow your site to get displayed on these pages more prominently and more often.
What Is PPC?
PPC or Pay To Click enables you to quickly get your website listing on the sponsored results sections of search engines by paying for it. You pay a fee based on how competitive your chosen keyword is whenever a viewer clicks through from your ad to your website.
SEO vs PPC - Which One Wins And Why? Which Do You Use? Do You Want To Learn More?
Why SEO Would Win #1
Search Engine Optimization's return on investment will continue to rise in the long run. Residual benefit will be seen even when your budget has stopped.
Why PPC Would Win #1
PPC has instant results and can generate visitors early in a sites launch.
Why SEO Would Win #2
Searches tend to trust organic listings more than sponsored links. Once your site gets a good ranking, your brand is immediately perceived as reputable.
Why PPC Would Win #2
PPC is protected from algorithm updates. It guarantees a steady stream of visitors when it's paid for no matter what changes search engines make.
Why SEO Would Win #3
The cost of Search Engine Optimization is relatively fixed, independent of click volume.
Why PPC Would Win #3
PPC traffic is highly targeted, hence people arriving at a site from paid ads are more likely to buy/interact than those who came from an organic link.
Why SEO Would Lose #1
SEO takes time for results of your hard work to take effect and requires ongoing upkeep for a gradual process of improvement.
Why PPC Would Lose #1
PPC has a learning curve and requires testing website variables to improve conversions and find out whether your ROI is positive or negative.
Why SEO Would Lose #2
Algorithms change from time to time. When that happens, sites that have been optimized in one way can lose rankings and profits practically overnight.
Why PPC Would Lose #2
PPC advertising requires money to buy traffic. It can be really costly if you are misguided and execute your campaigns incorrectly.
Why SEO Would Lose #3
A lot of things are out of your control and your competitors may use unethical strategies to get ahead of you!
Why PPC Would Lose #3
Web searches don't trust PPC listings as much. The fact is that people don't like to be sold or have advertising slammed down their throats!
PPC vs SEO - Which One Wins And Why? Which Do You Use? Do You Want To Learn More?
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