What Is Banner Advertising & How To Do It Properly & Effectivley

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What Is Banner Advertising

Don't Forget Your Banner Ads!

What is banner advertising? Banner ads have been around for centuries (yes, centuries) and they still make up around 34% of all online advertising spending today, second only to SEM. Here are some of its key benefits:

 Banner ads are a great way to drive traffic to lead pages or sales pages.

 Banner ads can come in various forms, from static images, to animated .gif files, to cutting edge rich media that takes over a user’s screen.

 When combined with retargeting, banner ads are a whopping 70% more likely to convert!

 Banner ads are second-to-none with building top-ofmind brand awareness.

 Banner ads provide an easy way to track performance with clear CTR and CPC data.

 Banner ads are easily split-testable and optimizable.

So clearly banner ads are a critical advertising model for any business. Question is, how can you leverage this?

video #1

Video #1 covers the introduction to banner ads. Banner advertising has come a very long way since its humble beginnings many centuries ago. Yes, that’s right… centuries ;) Take a few minutes to check out the video to find out more ...

video #2

Video #2 Why you should be using them ... yes, even today! There are so many great reasons why you would/should be using  banner ads in your business. We’ll cover several of them here.

video #3

Video #3 is all about where to conduct your banner advertising. Know your target market, setting your goals and where to display your banners are all important factors which are dealt with in this third video of the series.

video #4

Video #4 takes you through the designing of your banner ad. Tools, shape, size & format and design ideas. There is also a section on TESTING, TESTING, TESTING which must not be overlooked!

Banner Ad Making

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