What Is Affiliate Marketing And Does It Work

What is affiliate marketing in simple terms

The Simple Steps To Affiliate Marketing Success: What Is Affiliate Marketing And Does It Work?

What Is Affiliate Marketing And Does It Work? Get all the facts and all the know-how to make affiliate marketing work for you!

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1. How Does It Work?

  • Choose a niche with profit potential
  • Find products to promote within the niche
  • Join the sales program as an affiliate
  • Receive a link from the merchant
  • Generate traffic to atteract targeted prospects (the hard bit!)
  • Aquire a sale or a lead for the merchant
  • You receive money as a commission for the action taken (the good bit!)

2. The Marketing Components

It is not mandatory that you work through an affiliate network, but it does make it easier to find merchants with products to promote.

  1. Affiliate Network - the selling platform that brings merchants and publishers together.
  2. Merchant - The company offering the products publishers can sell via the affiliate network.
  3. Publisher/Affiliate - Individual looking to promote products within a niche to earn money.
  4. Landing Page - The publisher generates targeted traffic to this online location.
  5. Autoresponder - Software that allows the publisher to collect leads and build an email list.
  6. Consumer/Subscriber - A person who clicks or buys through the publishers affiliate link.
6 affiliate marketing components

3. Choose A Popular Niche

Keep your eyes alert for "hot" trends. Any niche can be profitable as long as there are buyers and you promote it correctly, but here are some all-time favorites:

  • Health - weight loss and exercise
  • Wealth - debt reduction and investing
  • Romance - dating and marriage
  • Hobbies - fishing, hunting, camping, hiking, boating and golfing
  • Pets - insurance, training, supplies, toys, grooming, medication and food
Picture showing how to choose a popular niche

4. Find Products To Promote

What factors determine if a publisher is willing to advertise merchant products?

  • Commissions - 62%
  • Product or service relevancy - 54%
  • Affiliate network / tracking platform - 37%
  • Brand awareness - 34%

How do the different affiliate networks stack up? Where do most affiliates find products to promote?

How and where to find products to promote

5. Generate Traffic

  1. Be A Helper (58% of traffic is created by blogging) - Prove a product is worthy by buying it and offering an unbiased review from your blog. Add a video testimonial to prompt the viewers to visit the sales page for more information.
  2. Engage With Video (60%+ of traffic is leveraged via social media) - Consumers that follow brands on social media watch posted videos. 51% of viewers will look up a new product if it's mentioned in a video.
  3. Share Testimonials (78% of traffic is driven by SEO strategies) - Send a video testimonial to the merchant about their product or service. Most merchants will post the video to showcase how others feel about their products.
How to generate traffic to your affiliate offer

6. Build A Community

One of the best ways to get started with affiliate marketing is by building a list and filling it with people who want to learn more information about your niche.

You will need:

  1. A lead capture (landing) page
  2. A top quality (free) incentive
  3. An autoresponder

1. Lead Capture Page - This page collects the email addresses (and other information) from prospects to build a mailing list.

2. Top Quality Incentive - A gift that's offered to entice people to join your mailing list and agree to accept future contact from you.

3. Autoresponder - Email software that helps you build a mailing list to deliver relevant information to your raving fans.

Build a community. Build a loyal customer base.

What Is Affiliate Marketing And Does It Work? Get all the facts and all the know-how to make affiliate marketing work for you!

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