To be successful with affiliate marketing you'll need a plan. This is where you'll plan for how you're going to reach your target audience. It's important to have a process in place so that you can stick to your plan and ensure all of your actions lead to an effective result. In short, you need to ask yourself "what digital marketing strategy is the best to use" - the best to run a successful affiliate marketing strategy.
Let's Look At A Few Ideas On How To Drive YOUR Successful Affiliate Marketing Campaign And What Digital Marketing Strategy Is Best To Do It.
What Digital Marketing Strategy Is Best To Run A Successful Affiliate Marketing Campaign. You'll Be Suprised!
“To be successful with affiliate marketing you'll need a plan. This is where you'll plan for how you're going to reach your target audience.”
Just A Few Questions To Think About If You Want To Drive A Successful Affiliate Marketing Campaign:
- How to get a customer's attention
- How online content can turn you into a star
- How to get people to trust a site
- How to make a list of your favorite sites
- How to set up your own landing page
- How to create a video to attract subscribers
- How to create a powerful Facebook follow up campaign
- How to get more email subscribers
- How to make more leads and conversions
- Creating a landing page for your website
- How to build better user experiences with content
- How to get people to shop online
- How to create a successful video to get more emails
- How to maximize your website's value
- How to use customer data to make customers happy
- How to drive more sales with social media (Facebook, Twitter, LinkedIn)
- How to use analytics features of your website
- How to get your newsletter numbers up
- How to make it easier for readers to give back
- How to get visitors from all over the web
- How to promote your website using other various marketing techniques
PHEW! ........... and they are just a few questions from the top of my head!
“Chances are if you’ve ever used the internet for research, entertainment, or connecting with others, you’ve been exposed to affiliate marketing. After all, more than 80 percent of brands report using affiliate programs, from eCommerce giants like Walmart to the law office down the street. This valuable digital marketing strategy can help you scale, promote, and brand like a professional, all without draining your financial and human resources. Not all affiliate marketing programs are created equal. The most successful ones are those are built on a solid foundation of research, strategy, and goal-setting. Here are some specific ways you can kickstart your affiliate program and see long-term success: Do Some Research and Create a Strategy — Before you begin, do a bit of research on affiliate marketing and check out the programs of your competitors. How to Drive a Successful Affiliate Marketing Campaign“
thumbnail courtesy of business2community.com
What Digital Marketing Strategy Is Best To Run A Successful Affiliate Marketing Campaign. You'll Be Suprised!
Marketing is essentially how to communicate to your target audience. So if you want to talk to your target audience right now and in the future, you need to be aware that your target audience is now to be found more and more in the digital world.
This is why learning about digital marketing right now is so important for us affiliate marketers.
What digital marketing strategy or campaign inspires you and why? What is an organization or a company that has done a great digital marketing campaign that got your attention?
There are 3 steps that everyone should know about when it comes to digital marketing.
Step 1. The first one is simply to know your objectives.
So knowing your own objective is really important because by knowing that, you can then think about what medium you want to use and you can also think about what activity you want to make.
And most important of all, is that afterwards, you can also think about what is the key performance indicator that you want.
So a key performance indicator will also be your benchmark.
And in terms of talking about objectives, there is usually, within digital marketing, several objectives. But the most common objectives usually involve an "awareness about awareness."
The next thing is usually all about driving traffic.
It's either to your websites or, for example, to download something.
The next one is about actions.
So actions can involve selling actions or taking action to do something. These are usually the main or the most common objectives that people usually have. And these objectives usually then have a different sets of GPI or metrics that can be tracked.
So for example, if we want to have an objective of sales, for example, then the metric or GPI that we should use is conversion's ie. what percentage of the traffic that you make to your landing page and how many of them convert into an action, buying something or anything else that you want them to do.
So different activities are going to have a different type of metric.
Step 2. And the second tip that I have is know your audience.
Knowing your audience is hugely important because in terms of marketing, what we have done is that we have communications that we want to convey to the target market. And the target market is actually the one that we should really know about.
We have to know where they are, what medium that they use, how they communicate with each other, and then how the brand should portray themselves in order to be well received by the target audience because different target audiences usually have different types of preferences.
For example, if we are talking about target audience, what you should try to do is not only know about the demographics, not only know about female, male, age, place that they like, but try to dig a little deeper.
Dig deeper in terms of knowing what they like, know what they dislike, know about their lifestyle and get to know as much detail about them as you can because that will help you a lot.
For example, teens usually uses different types of medium than a first jobber for example. So teens like Instagram, they like YouTube. First jobbers perhaps prefer other medium. And the way they speak, the lifestyle is different as well.
Step 3. And the last steps for digital marketing is that you have to find your own sevice, product or brand uniqueness.
In the marketing field, we usually call this as a USP, unique selling proposition.
So these unique selling propositions can actually help you to develop a digital strategy for your marketing, they can actually give you an advantage because when we talk about marketing, a lot of brands, a lot of activities out there that are competing with each other and if you identify your own great USP, it can put you out ahead!
So how do we break away from the competition?
That is the initial idea of why we should know our USP.
For example, if we participate in fund-raising, how can we make sure that our fund-raising is kind of different from all the other fund-raising efforts out there?
So that is the key thing that we should know. Unique selling propositions, what we can do is that we can identify this unique selling proposition from the product or service that we have.
If we are talking about products, usually what you should do, is to look into how we consume/use the product. For example, what are the colorings or is there any ingredients that are special in the product that we use, and things like that.
For example, we have Kit Kat.
In the UK we have the strap line "have a break, have a Kit Kat.
So that unique selling proposition came from when we consume the product.
So, taking the 3 steps above and what we know about USP's, how can we incorporate these into our Digital Marketing Strategy.
What Digital Marketing Strategy To Use And How
This is how I personally tackle things:
How do you know if you should do paid or unpaid marketing?
So usually what I do when I want to run a campaign is, I usually break down the media by paid media, owned media, and earned media.
So Paid Media is usually something that I pay, usually in terms of banner or advertising within a digital media.
Owned Media is actually the media that I manage. So for example, if a brand or community have a Facebook page or Instagram or Twitter or its own website, it's categorized as an owned media.
And the last one is Earned Media. Earned media is actually something where other people are talking about your product or your activity. So for example, if some influencers are talking about your products and post it on her or his own social media platform, that was an earned media.
So when should we use the paid media?
So usually what I've done is that if I have an owned media, for example, if I have a Facebook page and it has, say about 20,000 followers, I can only tap into that specific pool.
But if my business objective is actually for awareness, for example, I need to get more exposure in order to get more leads and sales.
So if I have that as a business objective, I should have a bigger pool. So if I want to tap into, lets say, I want to tap into 100,000 more, the only way we can do that is if I have paid media as well.
So, some form of paid digital marketing is actually going to help me reach a broader target market.
Usually what I've done is that I have what I like to call a "boost".
So my paid media is usually used to "boost" the marketing content that I already have. So if I manage to make some really good campaign material (knowing your target market is usually going to help you to make good content material) and have a great paid digital media marketing campaign for that, it usually helps to create more reach ... and so on ...
So usually, that type of combination is what I've done.
So I create my owned media, my Facebook Page and things like that. I then create the content and then I use paid media to broaden their reach.
It tends to really work well for me ... although it does tend to take a little practice and at times some trial & error and tweaking"
I am always getting questions about and around this subject. What follows are a number of different questions I seem to often get asked. Add yours in the comments section below and I will answer yours as well:
Question 1: "How is digital marketing for mobile different than for desktop?"
Well. Usually it's not that different. The difference is usually with only the size: whether the message is clear, the image is clear, on both mobile and desktop. Things like that.
So usually it's not that much different.
The second part is actually to know the habits of when people are using their mobile versus when they are using their desktop because usually the time span on mobile is quite short in comparison to the time spent on the desktop.
Question 2: "How can I get attention for my online business in a crowded marketplace?"
Usually if you already know the USP that you have, you can pick that USP and use it to produce content that is differentiated from your other competitors.
The other part is that you can actually use paid media, but use targeted paid media.
You should know who your target market is. Because if you know your target market then your paid media can direct you to that particular market. So that will help you in terms of like, competitions within a crowded marketplace.
Question 3: "What are the best ways to measure the effectiveness or success of digital marketing campaigns, particularly social media?"
How to measure? So, the question here will essentially be what is your end goal.
Because usually, if we talk about awareness as our goal again, then the things that you should see is how many people is your content reaching. How many people are actually seeing what you want them to see.
So usually within Facebook or Instagram or Twitter for example, there's some form of analytics. It is here where you can see the metrics on how many people you're reaching.
Do many people do this? In my experience .... NO.
But you should. That is one of the core activities that you have to do which will help you stand out against your competition in a crowded marketplace.
So, as my previous explanation, different objectives are going to result in the need for different metrics to be used. So for awareness you are going to be interested in reach or if you want to have actions then you want to measure the clicks.
Question 4: "Nowadays, when ideas are being copied very easily, what can we do to make our digital marketing really stand out and be different to others?"
Ideas are very easy to copy. So I find that the best way to have an edge over your competition with your digital marketing campaigns is knowing your tools. And I mean REALLY knowing your tools.
For example, if you use Facebook, really know the tools that Facebook has to offer, and use them, because by taking the time to really know the tools that you're going to use means that you can use it the best way that you can. I guarantee that a large proportion of your competition doesn't do this!
So knowing the tools that you're going to make is, in my opinion, very important and so is knowing the target market. Because usually, if you make a campaign and the campaign is really dear to the heart of the target market, it will help your campaign succeeded in relation to the rest of the competition.
Question 5: "How do you use key performance indicators to monitor and evaluate your campaign?"
You should really do that the very first time you do the planning of your marketing campaign.
So, after you know your objectives you should think about what key performance indicators you want. So if we set a key performance indicator, then you have to make a benchmark, a way to measure it ... a scale.
So you can use a benchmark from a previous campaign that you might have run, or if within the same market, what your competition have been doing and how they're achieving on their campaigns!
They can also be your benchmark. So knowing the objective, knowing what you want to achieve, and having a benchmark is the thing that you have to do when you want to set up GPI for your campaign.
Question 6: "What if the audience doesn't believe in your campaign? And it's not performing the way you want it too. How can you convince them to join your campaign?"
Tough question, but if people don't believe in your campaign, the first thing that you should have done at first was your homework. Because before you start sending out your communications, your messages, your advertising, you actually have to know who and how the target market will respond to your campaign.
But knowing how to communicate with the target market, what interests them, it's really important. If you concentrate on making campaigns that are very dear to the heart, that you really have an interest in and care about, I think it's going to help you to convey and to make the audience believe in your campaign.
Question 7: "How can you determine which parts of your social media content needs improvement?"
So to answer this, I think you have to see the insides. So within every medium that you use, you should see the insides, and the numbers, and the statistics behind it. So for example, if you use Facebook, if you use Instagram and if you use Twitter, usually they provide some sort of statistic for each piece of your content.
From this you can determin which piece of content has the best reach and then from this you can have, for example, a weekly screening as to which content is actually performing.
So what I've usually done is that I make content pillars. So content pillars means like, for example, I divide the communications into four content pillars and then for each of these content pillars, I will measure which of these content pillars is actually performing and then I make additional content off of that. This can be done only if you see the metrics that I mentioned before.
Question 8: "Are we living in an era of digital marketing and what's the big thing for people to watch out for in the digital world?"
So if the internet penetration is closing in now to about 80%, 90% and we are going in that direction, I can say that yes, we are living in a digital marketing era because the numbers are there.
So if we want to reach out to people, if you want to talk to them, we have to talk through the medium that they are using right now. So most of them are using smart phones or desktops. They have their own internet. They are connected. So we should be there too with our digital marketing campaigns. So for the near future, the content that I think is still going to be big and has still got a lot of growth to look forward is actually video.
And we are also going to see a lot of improvement with online chat, one on one communications, especially with the recent developments in AI (Artificial Intellegence). So we are going to see a lot of improvement there, which for me, is very exciting.
Question 9: "What are some of the resources you would recommend to people who want to learn more about digital marketing?"
The first one is actually to go through the website of the tool you are using, many people don't!
So for example, Facebook, Instagram, and Twitter have their own training so you can learn a lot from there.
The second one is to be up-to-date with the industry. So I usually read the blogs of what I call my "mentors" just because I have learnt so much from them online.
My top ones are:
General Marketing Blogs (10)
See All Our Other Lists In Our Unique "Affiliate Marketing Tools Directory"
Question 10: "Who are your current mentors in this field?"
I chat and help a lot of people online. So in terms of mentor, what you need to do is talk to as many people as possible. Learn from others, ask for help when you need it and likewise, help as many people as you can. So that was what I've done.
My 5 "Top Mentors" Are:
Question 11: "What's your best advice for how to become a leader in your field."
If you want to be a leader in your field, what I've done is that being a leader means you have to learn a lot AND pass that knowledge onto others by helping them.
So I've always learnt and I always like, amp up my knowledge. Because by always learning you can always know the latest thing, you know how to cope with things, you know how to bring out an idea, and things like that.
If you like what you have read then please share ... if you have any questions on what affiliate marketing strategy is the best for running a successful affiliate marketing campaign or have any feedback then please leave them below ... THANKS.
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