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Why Your Business NEEDS Video Marketing
What is So Powerful About Video Marketing Training Courses? Video is arguably the most powerful, trending type of marketing and communication today. It drives so much more engagement than any other type of online content out there. It boosts conversions like nothing else can. It is seen as great benefit and indeed a must-have for any business both because it is indicative of their ability to keep up with the times and also because it’s what their customers are wanting.
As us consumers in the information age become increasingly less interested in reading textual content and increasingly more interested in almost immediate and easy gratification and passive entertainment, video is increasingly replacing practically every other form of content marketing.
What follows are a few stats that may shed some light on this most powerful of trends today.
Current Video Marketing Stats
Stat #1/ 64% of consumers are more likely to buy a product after viewing a video.
Stat #2/ 50% of executives look for more information after seeing a video about a product or service.
Stat #3/ 87% of online marketers are using video content.
Stat #4/ One-third of all online activity involves watching video content.
A Few More Reasons to Use Video
Firstly, consumption is much more likely with video content. People are becoming less and less likely today to want to read through textual content in its entirety. This applies to everything from eBooks and reports, to blog posts and articles. Consumption of video requires much less effort on the part of your audience and lots more information can be digested in a shorter amount of time.
Secondly, video has the increasinglpotential to appeal to and accommodate many more learning styles. Text is just text and audio is just audio. But video on the other hand can be just about anything. Depending on the style of video presentation, a video can be mostly or partly textual. In thosetypes of case, a video, assuming it is narrated, can appeal to visual, textual, and auditory learners all at the same time! No other mode of communication has anywhere near this type of versatility.
Finally, although this may come to many of you as a big, big shock, video content can actually be easier to produce! This depends, of course, on many factors. If a video is in either “talking head” or the screen recording type of format, it can actually be quicker to produce and convey than writing an article or blog post (this assumes that the videos do not require large amounts of editing or post production).
Even explainer-style videos can be easier and quicker to produce than textual content, provided, of course, that you or your video guru have become particularly skilled at throwing explainer videos together. It’s also worth noting that with video content, there is no need for proofreading, which can take up a lot of production time by itself.
Want to Learn More?
To learn how to leverage Video Marketing in Your Business, please view our full Video Marketing Guide and start implementing our blueprint today!
Video #1 covers some of the background - why video marketing? Why is video so important? And some fact and figures on video usage.
Video #2 is about the various different video channels. We all know about YouTube BUT there are so many others. How important are these "others" or should we just stick to YouTube?
Video #3 is where we are going to go on a little about using paid video advertising - the pros and cons & should we or shouldn't we?
Video #4 is where we’ll get into the nitty and gritty of actually creating videos - the different types of videos and the various tools that may be required to produce them.
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