Alexa, Siri, Cortana, Google Assistant… they are just some of the artificially intelligent virtual assistants we know and use every day.
And because of these virtual assistants, voice searches are starting to replace traditional, text-based searches. It is predicted that 50% of all searches will be voice searches by the end of 2020.
It’s no surprise, considering that doing a voice search is faster and easier than typing on a keyboard or screen.
So, what can you do to ride the voice search wave and seize more traffic?
Featured snippets seem to be a part of the answer.
After analyzing 10,000 Google Home search results, Brian Dean from Backlinko found that 40.7% of all answers from voice search are pulled from a Featured Snippet.
Therefore, appearing in a Featured Snippet may help you rank in voice search.
So, Knowing That People Like Brian Dean From Backlinko Are Getting Excited About Voice Search I Have Put Together A Total Of 7 Other Steps You Can Take In Order To Get Your Business Ready For Voice Search.
So, just to recap the importance of voice search.
Voice is everywhere, especially with the rise of such home devices as described above, and everyone is talking.
Lets look at that statistic again ...
That by the end of 2020 over 50% of all searches will be voice searches.
That's HUGE ... that's amazing!
Also, 65% of people who have a Google Home or an Amazon Echo say they can never go back to life without them.
You see, it just makes life super convenient, 'cause you can simply say, "Hey Google, search this.", or, "Hey Siri, search that."
It's a lot faster too!
Voice is so much faster than typing. I know I'm guilty of it but when I wanna find something on the go I'm gonna use voice versus sitting there to type it in, it takes too much time.
Voice is around 3.7 times faster, so it really is efficient.
So let's take a look at these 7 steps.
STEP 1 - Audit Your Current Efforts.
Think about this specifically with voice search in mind, you know, what keywords are relevant, what terms are being searched?
Very similar to SEO, what long-tailed keywords are being searched? It's really important, before going into any other steps, to audit the current efforts.
STEP 2 - Consider Position Zero On Search Engines For Your Small Business.
Now position zero is basically the questions and answers on search engines. If you've ever gone to a search engine and asked a question, it's positioned right above the actual web pages, because Google knows it's all about the user experience.
You're going on there to ask a question, instead of having you look down a page and another page, there just gonna give you the answer. They're finding little clips from webpages already and giving it right to you, so you can potentially leverage that, answer questions on your website and be found on that position zero with those long-tail search results.
"Hey Google, what is position zero in search results?"
And you get that instantly instead of having to dig through a page to try to find it. It's just right there!
STEP 3 - Optimize Your Near Me Searches.
"Hey Siri, web design companies near me."
What that's gonna do is Siri knows where you are, it's gonna look up web design companies in YOUR area and give the results right to you.
You can do the same thing with your business. If you serve a local audience you can say, "Hey Siri, blah-blah-blah-blah-blah", and it'll come up with your business.
So think about it ... really THINK about it.
What are YOUR customers searching in your area and what KEYWORDS, more specifically, what keywords are they actually using so that you come up when they are doing a voice search?
Then you INCORPORATE THOSE ON YOUR WEBSITE.
You wanna make sure that the conversations that people are having with their phone is coming up on your website, so then Google says, okay, cool, this is the information that they need, I'll give it to them.
And what a critical time this is, I mean, they're already in the buying decision, right?
I'm not searching for a web design company near me just for the heck of it.
No, I'm ready to utilize there services, and I'm ready to spend my money!
STEP 4 - Consider Your Online Reputation.
Just like a poor reputation can impact your search results, it can also impact your voice search results.
Now on Google My Business, the bare minimum you can be at is a four out of five star if you want to maintain that.
Of course the closer you are to five, the better!
And if you can't keep up with this, 'cause as we know, reputation management is a full-time job, there are services out there that can definitely reach out to outsource.
Just make sure that this stuff isn't just being ignored.
I know from my research that there have been a lot of great results for voice search and search in general by just managing that online presence there and neutralizing the negative reviews, leveraging the positive reviews.
STEP 5 - Train Any Staff, If You Have Them, For The Shift.
Make sure your account managers, everyone that's onboard knows, hey, what is this about?
What is this trend? What is voice search?
That goes doubly true for freelancers or other people you hire to help you with your website and your business online.
Make sure that they're up to speed too.
STEP 6 - Get Found Using Plain And Simple Language.
Now, when you're considering voice search you really want to consider the way that people talk.
People don't talk super fancy like they do when they write on their keyboards or on their mobile phones, they talk a certain way.
If they're trying to find a coffee shop they're gonna go,
"Coffee shops in my area".
It's super simple and to the point. Very direct.
When it comes to the written word you're gonna see more flowery words and terminology, but when it comes to the search, simple, straight to the point.
STEP 7 - Keep Your Content Relevant.
In other words, don't be general, don't speak to a broader audience just 'cause you think it's gonna bring in more business or attract more people.
You actually can be a little exclusive with this.
Be tailored, be relevant, you wanna be specific.
Like the old saying goes, you can't boil the ocean, so be super specific about what you're creating.