Why Product Creation? And Why, In My Opinion, The Best Method Is To Create Free Ebooks Online
If you have seriously been taking a look at trying to start an online business of your own for a while now, then you’ve probably seen a number of different business models being used. Probably the most popular of these business models is affiliate marketing. With this business model you’re commonly told that in order to succeed you must use lead magnets and free bonus gifts in order to develop your email list. Then stick those lead magnets onto a capture page and send traffic out to it, right? Well, if you have actually tried it, you have without doubt discovered that it does not work very well.
After spending time and/or money on sending traffic to that page, you’ll generally see many people aren’t exactly offering you their best e-mail address. In truth, about one-third of them are providing you a fake email. And of the ones that are providing you a genuine one, it’s normally one they schedule for “junk” which is how they think of your promotional material. That suggests it’s an address they do not check regularly therefore it’s about as beneficial as a fake one. And bear in mind, they’re called freebie seekers for a reason! They do not really purchase things. Usually what often happens at this moment is that a struggling internet marketer starts to understand his/her marketing emails are getting open rates of around 4 or 5% and producing zero sales and that all their effort in producing a lead magnet and landing page and driving traffic was a huge waste. So, they give up on IM and assume it’s all a huge scam. Unfortunate story, but it takes place every day and it’s the ultimate end of about 95% of would-be web marketers.
So, what are the other five percent doing differently? Easy. They’re creating and selling products of their own.
You see, when you produce and offer a product of your very own, you’re producing a different kind of list. A purchasers list. Unlike freebie seekers who make it a point to never purchase anything as well as hardly ever giving you their real contact details, purchasers really purchase things (crazy right?). These are individuals who are totally serious about internet marketing and in fact routinely take out their charge card and purchase things. And because the email you gather comes from their purchase info, you’re actually getting genuine email addresses that people actually use!
And beyond list building, offering your own products brings another advantage. You manage your own revenue. You do not need to split sales profits with anybody (although you definitely can if you’re having affiliates help with an item launch). So, you’re either keeping all the profit for yourself or you’re selecting just how much to share with affiliates. Either way, you remain in control.
Moreover, if you do decide to pay commissions to affiliates and have them drive sales, it can basically be seen as free traffic. You’re paying a predetermined commission to people ONLY when they make a sale, so there’s none of the threat or “gambling” that typically accompanies something like paid display advertisements or solo advertisements. You finally switched positions with the online marketers you’ve been looking up to and now you’re letting THEM deal with the problem of ways to get traffic to YOUR deal. Wow what a complete difference that makes!
Finally, creating and offering your own item develops credibility like nothing else. In a market packed and overloaded with so-called experts and “guru” style online marketers, you’ll definitely require a large degree of trustworthiness. Your credibility impacts a number of things. First of all, it affects the possibility of people buying your future products. Secondly, it impacts how many individuals will acknowledge your name and bother to open your e-mails. Lastly, it increases your ability to network and hire affiliates and JV partners. And having a product of your very own to “show off” is one of the quickest and simplest routes to increasing trustworthiness.
You might be asking yourself if all this product development is for you. Well, take a moment and check out your inbox right now. Look at all the e-mails from top internet online marketers. Sure, they’re all promoting other people’s products with affiliate links. But what’s the another thing you see each of them doing? They’re creating and selling their own items! It’s really uncommon that you encounter a successful online marketer without their own items. So, if that’s the one thing that all successful online marketers are doing in your inbox, then just think: yup, you have to be doing it too. However, do not fret. It’s much easier than you would imagine and there are a ton of different types of products you can make. We’ll cover that next.
Kinds Of Products
There are a ton of different types of products you can create. In this article we’ll be concentrating on digital products since those are the quickest, simplest, and least pricey to make. Digital items are terrific because you don’t have to fret about things like stock, production expenses, wholesalers, warehouses, and shipping. Here’s just a few of the prospective digital products you could produce beginning right now.
Create Free Ebooks Online
To create free Ebooks online is an excellent place to start for product production. They aren’t as attractive or likely to transform as video ads or software these days, however they can still be a strong core item and will likewise come in useful down the road when you’re wanting to compile bonuses to sweeten the pot on your other product launches.
E books can be anything from a how-to guide on a particular strategy or activity to a more basic book covering a broad subject in a more general manner. Although e books aren’t as attractive nowadays by themselves, they act fantastically as a sub-component of a bigger package offer or a companion to a core product like a video course or software application.
Make Video Courses
Video courses have become the brand-new e book. Since only a few years back, e books ended up being old news and individuals had “banner blindness” when viewing them. The replacement was video courses. Video courses bring a lot of advantages over e books. First of all, individuals are a lot more likely to use them.
Hardly anyone actually reads the e books they purchase these days! Do you? They simply do not have the time anymore and people nowadays do not really like reading now anyhow. Video courses can be short and sweet or robust and lengthy. They can be in slideshow format, screen-capture format, and even “talking head” format with you in front of the camera. Normally speaking, a video “course” would be divided into a collection of video “lessons”.
Reports do not really hold much weight as paid products nowadays. They’ve become the standard free lead magnet. That said, reports can still make great paid items when being used as incredibly low-priced tripwire offers. Likewise, depending on how trendy, value-packed, and particularly how recent your report is, you may expect it to carry out fairly well as a paid item (e.g. if you’re releasing Criticall Marketing Tends for 2019 right at the end of 2018). Finally, reports do make outstanding “added-value” items accompanying more appealing core products like video courses.
The Use Of PLR (Private Label Rights) To Create Free Ebooks Online
Private Label Rights (PLR) products are another financially rewarding product classification to get into. Basically, you ‘d be producing any type of product in any type of category. But instead of offering it to consumers or “end-users”, you ‘d be offering it to “resellers”. They would be receiving a license from you to private label these items. This indicates they can pretty much pretend they are the authors or creators of these products, rebrand them, modify them, and rearrange them to meet the needs of their own audiences. Due to the fact that of the nature of PLR and the potential earnings that resellers can anticipate (not to mention the luxury of not having to create their own products!) it is often possible to charge premium, high-ticket costs for these licenses.
Swipes And DFY (Done For You) Material
One interesting “miscellaneous” category of items is Swipes and DFY Product. This can be basically anything that makes an individual’s life much easier or allows them to breeze through an otherwise tough or time consuming process of their business using materials you provide them.
Among the most common of these would be e-mail swipes or “DFY e-mails”. These usually are pre-written affiliate marketing e-mails and even whole email autoresponder series where a person can simply ad their own affiliate links and plug these emails into their own autoresponder.
Even a list of subject lines that are shown to lead to high open rates could be a swipe/DFY item.
Also, a list of top affiliate items to promote, where you have actually already done the research on which affiliate offers have the greatest conversion rates and the lowest refund rates might be an exceptional DFY product. You’ll frequently also see DFY sales pages, DFY websites, and DFY blogs as well as DFY social media content like Tweets in this classification also.
Case studies can be an incredibly valuable asset and an incredibly attractive offer. A case study is generally a comprehensive account of something you achieved. Specifically, it details how you accomplished it. The actions you took, the processes included, and– most significantly– the outcomes.
You could compose a case study about something as unassuming as an effective ad campaign or as robust as an item launch. This sort of product can be provided in a plethora of formats consisting of a report, an e book, a video or video course, or even an audio file.
Graphic collections are a less common but really beneficial category of product creation. Graphics are one of those things individuals usually have to fastidiously discover how to do themselves or they have to outsource it to a freelancer at a high cost.
Packages of graphics are viewed as a low-priced option to these two choices. Graphics can include banner advertisement templates, site headers, Facebook page headers, website backgrounds, sales page elements, icons, buttons, headlines, avatars, eBook cover design templates, logo design templates and even collections of stock photos.
Document templates can likewise be included here such as pre-formatted attractive pdf report design templates or word document templates with graphical borders or headers and so on.
Make Your Own Software!
Most likely, the most popular trending product creation item right now is software. Anything that “does something” for you at the push of a button is extremely attractive and has a lot of perceived worth.
Not too long ago there was a fad where WordPress plugins were all the rage. These are still somewhat popular but have actually been trumped by cloud-based “Software application as a Service” or SAAS platforms which are considered the cream of the crop today.
Software application can be anything. A landing page builder, a video player, a pop-up script, practically anything you can think of that is in-demand that individuals wish they could do without needing to understand programing can make a terrific new software product.
Interviews with successful or famous online marketers can be an exceptional and very beneficial item. Interview questions can handle technical topics like “how do you do Facebook advertisements” or less concrete subjects like inspirational recommendations for business owners.
These interviews could be provided in any format including text, video, or audio. An excellent interview product may be an extensive, robust interview with one person or a collection of much shorter interviews with a number of individuals.
So, there you have it. A lots of excellent ideas for your next item. Now all you have to actually do is simply go on and develop one! Which’s exactly what we’ll be speaking about next.
So, you may be asking yourself “can I really make my own product?” Don’t worry. You’re not alone. A lot of effective item vendors most likely wondered the exact same thing at some time in their past. You’ll be surprised by (and extremely pleased with) exactly what you accomplish when you put your mind to it. Let’s start with composed products.
So, writing is one of the easiest, most uncomplicated methods of product creation. If you’re making an eBook and you’re comfy composing it yourself, spend a few hours conceptualizing exactly what you’ll be writing. Make a list of every subject and sub-topic you want to cover and be sure to jot down any random thoughts about points you want to highlight. As soon as you have actually done this, you’ll have to form it into an outline. This is where you’ll bring some order and organization to your written product and ultimately you’ll pin down things like chapter divisions and subsections.
As soon as you have gotten a framework set out, it’s time to start writing. Two of the most common areas for people to come across the dreaded author’s block are both the introduction and the conclusion. If you notice that you’re staring at the same blank page or half-written sentence for ages, just skip the intro and start getting into writing the “meat and potatoes” of your e book.
Generally you’ve actually got a great idea of exactly what you’ll talk about a particular subject and it’s subtopics so it’s often much easier to begin by knocking these out and there’s nothing incorrect with doing it in this order. You’ll want to pay close attention to basic grammar and writing quality here. People have seen a lot of hastily composed trash and you want to ensure your writing protrudes as different and worthy of their time and money. When you’re finished writing, make sure to either check it yourself a couple of times or have another person proofread (a fresh pair of eyes is always the best idea if you can).
Finally, when you’ve got your text finished, you’ll really want to make your eBook look as good as you can. There’s a couple of ways to do this. First of all, pick a good-looking font for your body, chapter headings and subsection headings. Then, think about adding images throughout the text. Finally, you’ll wish to make the pages themselves look distinct. You can either add unique frames/borders or header/footer art and background images/patterns within your word processor or you can use a more advanced program like Adobe InDesign to develop a genuinely professional look. Alternatively, you might obtain a professional, pre-designed template from a site like Envato.
Video products can be a bit of a mixed bag. On the one hand, they can be quicker to make than written products. On the other hand, they’re typically a bit more complicated and the software applications and equipment used can often be frightening to somebody who hasn’t done video before. That stated, they are still worth it because videos are viewed as significantly better and more appealing than textual items.
There are a number of different kinds of videos you can do with differing degrees of intricacy and equipment requirements.
First, there’s the slideshow presentation style. This can be achieved by using any slideshow software. A script isn’t strictly needed for these videos however it might make the discussion sound smoother. Unlike eBook writing, where an outline is just the start, for slideshow videos this outline is pretty much all of the content! Just clearly narrate the presentation and export it to a video file using your slideshow software or you can simply use a screen recording software application to tape-record your presentation. Sound quality does a great deal towards the viewed worth of the video product so ensure you’re utilizing a quality microphone like Blue Yeti or something comparable.
To add an extra layer of perceived value to these videos, break from the norm of the black on white mold and utilize a special background of some sort as well as some images. However here’s an expert hint: resist the urge to use all sorts of weird transitions and animations. Newbies tend to get delighted by all the animation and transitional choices in these slideshow programs and wind up going nuts with them, however, it really does come off as looking really cheezy, cliche, and amateurish. If you really do want your presentation to look clean and professional, adhere to fades and “slide in” types of transition.
Next there’s the screen capture style video. This is normally an over-the-shoulder type discussion in which you tape-record your screen and show the viewer how to do something specific. In this case there’s normally not a need (nor an opportunity) for a script, however, you do want to at least have a basic overview of what you’re presenting and go through the whole thing once or twice to practice and prevent uncomfortable, brief stops or errors. There’s a number of screen capture software out there from high-ticket alternatives like Camtasia to free ones like Jing. Some cost effective middle-ground choices are Snagit and Screencasto-matic. Go have a look.
Lastly, there’s the talking head style. This is literally you in front of the video camera. This is certainly the one that most have the tendency to avoid. In some cases it’s because they do not want to be on cam but often it’s because they don’t want to worry about video cameras and devices. The reality is, when done right, talking head videos can be incredibly reliable at producing trust and brand name commitment, however it’s definitely not required.
If you are doing a talking head, make sure you utilize a great lapel mic so your sound quality remains really clear. Also, ensure lighting is ideal and either remember your script or utilize a teleprompter or teleprompter mobile app. Do not trouble yourself with special green screen backgrounds or even white screen backgrounds. 99% of individuals who mess with this green screen stuff wind up wasting cash and looking cheesy. A white screen is a little bit better and more foolproof however it is still unneeded. Your office, your backyard, or your couch make a completely acceptable backdrop for your videos most of the times (keep it bright and clean, obviously). When you’re done shooting, utilize a video editor like Adobe Premiere to modify and sync the audio to the video (once again, use a great lapel mic, not the camera mic).
Software is without a doubt the most popular seller online today. On any given day, if you take a look at JVZoo’s Top 10 List, you’re most likely to see a bulk of the leading products are software tools. Software applications are viewed as having even more value than the typical infoproducts. It “does” things for you. It’s “wonderful” and “automatic”. The probability is, you aren’t a programmer and you cannot create your very own software application from scratch, however it’s still extremely possible for you to develop a software product. The quickest way is most likely to get white label rights to an existing software tool and rebrand it as your own. If you ‘d choose to have your own unique software, you can outsource it far more quickly than you might at fist believe.
Outsourcing Product Creation
Practically any product development can be contracted out. If you’re not really a writer or you do not have time to write a textual product yourself, there are a ton of writers on places like UpWork and Fiverr. If you want someone else to do your video lessons, whether talking-head, screen capture, or slideshow, there’s plenty of talent on those two sites also.
Even software applications can be contracted out. Do not hesitate to approach freelancers with a rough idea of your dream software application. Many freelance developers can very quickly and easily let you know whether what you seek is possible, practical and if possible how quickly it can be made and at what cost. As soon as you have an idea of just how possible it is, then present the concept to multiple freelancers and look around for the best offer.
Product Packaging & Selling It
As soon as your product is all set, you need to “package” it and get it all set for a launch. We have a more extensive guide on Product Launching that you can grab once you get to that point, but for now we’ll discuss a few of the basics.
The very first thing you’ll have to do is create a brand name or identity for your item. You have probably already decided on a name for your item, however, if you haven’t then now would be a great time to do some brainstorming. When you do pick a product/brand name, make sure to do some research and guarantee it hasn’t been taken. A couple of searches on google.com and the U.S. trademarks site should be adequate.
The next step is to develop a logo. This can be done yourself if you’re comfortable with standard graphics or logo production software application like Creator 7. Otherwise you can quickly outsource this to someone on UpWork or Fiverr. Along with your brand name and image, you’ll wish to develop a unique selling proposition. What problem does your item fix and why is it better than other alternatives? Come up with a strong USP, ideally no longer than a short paragraph. You won’t necessarily be writing this out in your logo or on your sales pages verbatim, although some brands do, but your USP will set the tone for the majority of your sales copy. So, don’t avoid this step.
So, since we’re mostly concentrated on digital products in this guide, there won’t be any physical product packaging. But you’ll still need to develop some e-cover images. Really, all you need for this is your logo and a basic ecover software application.
One fantastic choice is myecovermaker.com, however if you are already comfortable with photoshop templates or other options, do not hesitate to utilize those. Ecover development is quite straightforward. If your product is an eBook, produce an ecover of a book or possibly an e-reader/tablet with your logo on it. If it’s a video course, produce DVD and/or disk images. And if it’s a package of multiple item types, make sure they’re all represented. You understand.
Concerning style, you’ll want to take into consideration the style and colors of your logo and desired brand image. There are no “ideal or wrong” styles, but it deserves looking at current best selling digital products to see if there are any trends. For example, nowadays, the popular design for software products has the tendency to be “tidy and minimalist”. So, for a software application box, you might desire an all-white box with your logo design on it and absolutely nothing more!
When you’re done, take all your e-cover images and bundle them together on a background table top style image. This conveys a sensation of tangible worth to your customers.
If you’re wanting to send your customers through a funnel in which they purchase a front-end product and then successively more valuable items on the back-end (tip: you ought to be), then you’ll have to splinter your items. This is a method of spreading out the elements of one or more products into multiple offers throughout a funnel with varying price points. This typically includes a bit of content repurposing too.
Here’s an example. If you’ve got a big research study course that consists of multiple video lessons and an eBook, with a bit of work you can turn this into a four-step funnel.
First, you can take the intro or very first chapter of the e book, fine-tune it a little, and turn it into a stand-alone report (additionally you can just draft up a short report from scratch that summarizes exactly what you’re teaching in the main course but gives the customer some worth in itself). This could be used as a free lead magnet at the entry point of your funnel.
Then you could offer the eBook itself as an inexpensive front-end or tripwire deal.
Then take the video course and make that your core offer or upsell.
Finally, on the back-end, you can throw on a profit maximizer such as a 1 hour coaching or “technique” session where you walk individuals through exactly what you’re teaching 1-on-1 for a high-ticket price.
You’ve now gone from a single product to a 4-product funnel.
You get the idea.
Your sales pages are THE bottleneck of your item’s success. It doesn’t matter if you understand you have the most incredible, important, life-altering product on the planet. If your sales page isn’t converting, you will not be successful.
There are a great deal of different approaches to sales pages and copy. Shortform, long-form, text-only, video-only, and so on. The most typical one’s you’ll see today are hybrid mid- to long-form video sales letters. This type shows a sales page where the center of attention is a sales video at the top, under a heading, then a long or medium length sales letter below it that generally repeats the message of the video. This kind of page has the advantage of attracting individuals who want to find out by means of video, people who prefer to learn by reading the text completely, and individuals who want to just skim down the page and take in the main points.
Whatever design you pick, ensure you keep it clean looking, attractive, and have every aspect of it point to your main goal: the conversions. Preferably, a page like this will have many images and subheadlines to separate the text. Purchase buttons, headings, and CTAs need to be clear and pop-out easily from the background (so ensure you use contrasting colors).
The total feel and look of your sales page should preferably match the theme and colors of your brand name image. Since a sales page is such an essential part of your success, it’s something you should really consider outsourcing if you aren’t currently any good at it yet.
There are several options out there for “taking people’s money”. You can use your very own shopping cart or payment solution like Paypal, ThriveCart, or PayKickstart. Or you can rely on a marketplace like JVZoo, ClickBank, or WarriorPlus.
These marketplace/payment processing options supply an easy method to list your products, design buy buttons, and manage affiliates all at the same time.
If you’re doing a “hard launch” with a particular launch duration and dependant on affiliates, you’ll want to take into account what community of affiliates you wish to tap into and where they choose to promote products.
So, as soon as you’ve gathered a payment, you’ll require an automated approach to deliver the product to your purchaser. Some marketplaces provide item download or shipment within their platform. Alternatively, you can just forward purchasers to your own shipment page with download links or to the video lessons and so on. But it’s best, these days, to take an additional action towards safeguarding your content and to lock it behind a members’ area.
There are several choices for this. Initially, there are the more typical WordPress-based alternatives like WishlistMember, MemberMouse, and Digital Gain Access To Pass.
Then, there are non-WordPress solutions like Kajabi or FreshMember. Whichever you pick, you’ll need to go through a few actions to integrate it with your payment platform or marketplace so that people can instantly access their purchases after purchasing.
Another essential advantage to membership-based shipment is that it can reduce refund rates. If unscrupulous clients have to login to access products, they’re less likely to request their money back than if they can merely download files to their computer straight away.
So, there you have it. A blueprint to create free ebooks online, developing them, branding, and delivering any product you desire. But guess what? It’s all useless if you do not use what you have actually learned. So make certain you implement the following Battle Plan today:
Action 1: Identify what type of item you’ll create.
Action 2: Brainstorm and establish an overview of your product if it’s text or video. If it’s a software application, draft up an overview of its desired features.
Action 3: Start producing your item using the actions above or outsource it to freelancers.
Action 4: Establish a name, brand image, and USP (take care to “deconflict” with similar brands).
Action 5: Package your item in accordance with your brand image using an eCover tool.
Action 6: Get your product prepared for clients by linking your members area with your payment platform.