There’s a fortune that lays hidden in your mailing list and the bigger your list, the bigger fortune for you to tap. That’s why these 10 tips for getting more subscribers are almost as good as money in the bank...
1. Include a call to action at the end of your blog posts.
Let your visitors know that if they like your blog posts, they’ll love your newsletter content. That’s because you save some of your best niche tips, tricks and secrets for subscribers. To get more subscribers, include a link to your landing page at the bottom of your posts, along with a reason to click on that link. Example: Discover 101 more weight loss tricks for free – click here!
2. Encourage a viral effect.
You can get more subscribers simply by including a note at the bottom of every newsletter where you encourage your existing subscribers to forward your email to their friends, family and colleagues who could benefit from the information. Example: “Do you know someone else who could benefit from these dog training secrets? Please forward this email to them – they’ll thank you for it!”
3. Use your forum signature file to get new subscribers.
If you’re visiting busy niche forums, include an ad and a call to action in your forum signature. Example: “Free report reveals the health secrets your doctor doesn’t want you to know! Click here to claim your copy now…”
4. Point your Twitter followers to a free report.
You can use Twitter.com as well as other social media sites (like Facebook.com) to grow your list. Simply point your fans and followers towards your squeeze page to pick up a free report. Include this link on your profile page as well as in some of your posts (“tweets”).
5. Embed your links in your products.
Sometimes people share your digital products with their friends. Sometimes they give away or sell pirated copies of your product. Either way, you can benefit from this if you include links to your squeeze page in your paid products.
6. Drive traffic to your landing page using videos.
You can create YouTube.com videos for the sole purpose of driving traffic to your newsletter sign up page. To get the best results, include a call to action at the end of your video where you promise viewers they can get the second part of the video – for free – when they join your list.
7. Tap into Web 2.0 sites to get new subscribers.
Create Tumblr, Blogspot, Blogger pages around niche topics with the purpose of driving visitors to your landing page. In other words, all your links should point to your squeeze page.
8. Co-promote with others in your niche.
Here you can swap endorsements with your partners. You can post your endorsements on your respective blogs as well as in your newsletters.
9. Unleash the power of content marketing.
First create a multi-part article series around a niche topic. Then upload Part 1 to the article directories (such as
EzineArticles.com) and upload the rest of the series to your autoresponder. Use your article byline to encourage people to get Part 2 of the article by clicking through to your squeeze page.
10. Form a newsletter co-op.
Do a co-registration deal with one or more people in your niche. That is, when a prospect is joining your partner’s newsletter, they also get the option of joining your newsletter at the same time (simply by checking a checkbox).
Don't feel overwhelmed that you need to do every single one of these methods to build your list. Whilst all of them work, it's completely dependant on your marketing style, what you feel comfortable doing and what gets results.
Pick a method from the list, try it out, take note of your results and see if it's worth scaling up. Just imagine how big your list will be once you commit to any method!
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