Whilst the money is in the list, what many fail to realize is that it's the connection you have with your subscribers that is more important.
You could send out offer after offer to a big list of 100,000 subscribers, but if they don't know who you are, or have forgotten why they even signed up to your newsletter then your efforts go to waste.
So in today's lesson we'll look at 3 ways to ensure that doesn't happen to you.
1. Build Relationships
It is all about building relationships when it comes to being successful with your lists. You have to learn how to gain their trust. Your customers signed up to your list and are looking to get emails from you that have to deal with the specifics of what they came looking for in the first place.
You need to deliver to them the "what comes next" in order to help them solve their problem. By doing so you will begin to build a very important relationship built on trust. When you are providing good, relevant, useful content, your customers will make room for your emails in their inbox over that of the others that your competition is sending out.
In building relationships it is important to inject confidence with your subscribers:
* Create confidence in the viewer’s eyes by supplying them with your credentials, letting them know your background, and what I feel is most important, thru your heartfelt story.
* Go into depth on who you are and why you are doing what you are doing
* Be sincere in your message. Most of your subscribers will be able to see right thru anything that is less than completely sincerity on your part.
You want your list to know you, like you, and trust you.
If you are able to meet the people who are interested in your website and what you have to offer, then you will be able to provide a service or product that people need or want. It is said that people come to the Internet for one of two things – information and to shop. If you can provide both, then you are going to have a very useful site!
Invest your time and money in providing excellent service, products and information. If you do this, then people are going to be interested in learning more about you and sign up on your list.
It is delivering the surprise element to those that signed up to your already high valued content. You take them to the point that they can’t imagine it can get any better and then you deliver exactly that. You deliver what they could not even imagine you delivering. It is called the, “WOW EFFECT!”
Make sure that you always give value to your subscribers. Over-deliver at every opportunity. One of the "discovery factors" is surprise. Let the customer discover some of the value you are offering. Don’t just give them everything all at once. Let them discover that you are more than they could have ever expected.
Surprise them with more value than they even knew they were going to get from you.
3. Stay In Contact
Once you have someone on your list you need to do whatever you can to staying touch with them to keep your business fresh in their mind and allow you the opportunity to offer them additional products and services for another revenue stream.
Maintain a lot of real customer contact on a regular basis. Thanks to the autoresponder you can do this automatically.
Good non-promotional emails offering good relevant free tips to help them solve their problems. You need to have consistency. Have a regular, consistent schedule that gets people expecting your email.
You will have to research your niche to find out what seems to be acceptable to your target audience. A great way to go about doing this is to get on the list of others in your niche and begin to document the practices of the list owners. Most will have successfully accomplished the task of figuring out what is acceptable to their own lists.
If you do not keep in contact you will be forgotten very quickly.
Think about your own experience when going into your own email. Do you look for those that regularly keep in contact and continually provide value to you? What happens if you are used to seeing emails from someone and all of the sudden they stop. You may wonder what is up for a time, but do you start hounding the person to start sending emails again?
Usually not, you just move on to the next!
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