EMAIL SERIES TRAINING: Part 36


What About The Money Is In The List?


What About The Money Is In The List

What About The Money Is In The List?

If you had a dollar for every time you've heard that said, well, you'd already have your fortune.


Without a list of responsive customers, you are going to find it hard to scale up and build a real sustainable business and get repeat sales.


If you've been involved in internet marketing for any length of time, you should already be aware of the importance of list building.


For those of you who are new to internet marketing, you should be aware of this also, but if you have not heard the phrase "The Money's In The List!!", then you need to wake up!


"Do I Need a List?" I have been asked this question time and time again and each time I answer it I shout it out louder and louder... Simple Answer - Yes! Here's why...


* A list builds loyalty and repeat business
* Email is the quickest and most direct method of communication
* You get immediate, repeatable and measurable results
* Email marketing is easy and not a lot of tech skills are required
* Emails help turn leads into customers
* List building is very affordable
* List building positions you as an expert


"What Do I Need To Build My List?"


There are really only about 10 different elements to list building.


1. Identify your market
2. Identify their problem
3. Get Domain & Hosting
4. Set up a simple website
5. Create a free irresistible offer
6. Set up a follow-up message series
7. Get targeted traffic
8. Let them know how you can solve their problem
9. Ask for the appropriate action
10. Build relationships


"Is The Size Of My List Important?"


The answer really depends on how well you manage the size of the list you have.


What should you be looking for?


Quality - Very specific & targeted list of opt-ins with well-built relationship between list owner and opt-in.


Quantity - Number of Qualified targeted opt-ins with well-built relationship between list owner and opt-in.

Personally I am looking for both, and so should you!


When you are building a list it is all about quality and not quantity. Sure, you can send out a newsletter every day, but soon people are simply going to begin deleting your emails. This is because they are being solicited everyday and they get tired of that very quickly. What you accomplish by doing this is you create a list that is unresponsive and that is not how you are going to make any money. Plus, you will eventually have a list with no emails on it!


The key is responsiveness. It is much better to have a list that has 2,000 responsive customers than a list with 20,000 names and no responses.


"When Should I Build My List?"


Answer... as soon as you start your online business. Seriously, if you already have a good idea of what niche you want to enter and even if you don't have a product to sell you should be building your list from day 1.


Here's why... you can still decide later on what product to create and sell. You can also decide on what affiliate product to promote to get some sales in. What's most important is that you'll actually have an audience who will read your emails and are likely to take action and buy.


Also, with a mailing list you're building a long-term asset. Imagine selling your first product but never collecting the email address of your customers. How on earth are you going to promote new offers to them in the future?

You'd have to go and acquire NEW customers which is costly in terms of time and money. It's much easier to promote a new product to existing customers than it is to find new customers to sell the same product.


So - What About The Money Is In The List? Well - don't leave it until it's too late! Get started today and build your list.



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