EMAIL SERIES TRAINING: Part 33


Make Your Customers Find You NOT Your Competitors - And Stay With You!


Make Your Competitors Find You

Make Your Competitors Find You NOT Your Competitors - And Stay With You!

Your differentiation strategy is your action designed to produce products or services that customers perceive as being different from your competition.


It is a marketing process that showcases the differences between products.


Differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products.


Successful product differentiation creates a competitive advantage for the seller, as customers view these products as unique or superior.


You have to understand that most of your visitors that are coming to you will be suffering from major information overload syndrome. Their minds are in protective mode at this point and you will find that the visitor will only accept new information if it directly matches their current state of mind.


It is increasingly becoming difficult to create something new that doesn't already exist in your prospect's mind. They have seen the same products rehashed and put out over and over again.


Why would they leave someone else for your product that looks to be nothing more than the same rubbish they have seen time and time again.


This is where most people get to using Private Label Right’s products all wrong.I know I have been telling you that they are great to use and I stand behind that 100%. Private Label Right’s products are only good to use if you are going to make the choice to use them correctly.


Many people will grab a PLR product and throw it right back out without making any changes to it or even looking to see if it was good, up to date information to be sending out.


What happens is the same information is presented in the same way over and over and over again until those looking for the solution to a problem just wanted to scream.


Most potential customers are looking to see what makes you unique and different from your competitors when they show up to your website.


They know the decision they make will put them on your list and they are looking for a good valid reason to justify in their mind why they should give you a space in the already crowded email inbox they visit every day.


Many customers’ minds are building up defences against the huge volume of information being communicated today. The mind screens and rejects much of the information it is being offered.


It is up to you to show them what makes you unique.



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