EMAIL SERIES TRAINING: Part 29


Knowing A Products Purpose In The Bigger Picture


A Products Purpose

Knowing A Products Purpose In The Bigger Picture

When creating your product you will need to decide what your main goal is that you are trying to accomplish with your product.

Deciding on the main goal you want to accomplish will also help you with setting price points and commissions.


Is your main goal to accomplish list building?


If this is the case you may want to just give your product away or offer your JV partners 100% commissions for them to really push traffic to your product for you


Is your main goal to make money?


If this is the case you are for sure not going to want to give it away. At least that is what you are telling yourself right now. The way you feel about this is going to depend upon how much thought you have put into setting up your backend strategy.



It is very probable that you can make more money on the backend than you will ever make on the front end if you have set the backend up to correctly monetize.



You also may not want to offer 100% commissions on the front end. Maybe you offer a 75% commission to your JV partners on the front end product and 50% on the backend products.


Is your main goal to brand yourself?


This is a good goal to have. Many times you will find yourself building everyone else’s brand on the internet than your own if you’re not careful!



Personal branding is one of the most important components to building your own home based business.



If you look at all of the most successful internet marketers you will notice they all have one thing in common. They all have built a highly attractive personal brand out in front of their offer.



You will find that a lot of other marketers will not teach this as most would just prefer to have you just go out and
build their brand instead.



Oh by the way, this is something that is great for them, but not the smartest thing for you when you’re looking towards your long term success in this industry.


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