So maybe you’re agreeing with me that you need an irresistible product. But the next problem you can’t seem to get past is the problem of not knowing what makes your product so irresistible.
Here are some things to consider as you're thinking about this question.
You may want to go and look at some other products you have purchased and maybe some sales pages for products that are out there right now. This will help you if you take these questions and see if you can identify any of them in the product offers that you look at.
A little note of help for you right here is this; start looking at your email inbox a little different. Instead of looking at it as a pile of promotions from 100’s of marketers that you’re really getting sick and tired of seeing, on the account that you’re mad because they are making money and you’re not, look at them as ways you can discover how to either do things right or do things different than the ones you see as doing wrong.
What if you started taking a look at sales pages and see the different elements that are included to get people to buy. What if you looked at the offers they have that follow one of your purchases as a way you can set your model up like instead of looking at it as your worst nightmare trying to go through all of the up-sells, down-sells, and OTO’s they have set up for you to go through before they deliver your product to you.
What if you were to check out all of the follow up emails you have flooding your emails inbox every day, and see how many they are sending out in a series and what they are including in them, instead of looking at them as a pain to you to have to open up or delete. After all, isn’t it you that signed up for them in the first place? Of course you may not have known what was to follow, but you had to know something was going to be coming your way after you bought the product!
Remember, the clues are ALWAYS in front of you. If you are ever excited to purchase a product because of it's sales page, the way it's presented, the offer itself... then it's a perfect example of a product that sells.
Look at the marketing content you receive from a different perspective. They're all learning tools to help teach you how to make your product irresistible.
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