Before selling your first product, it's always a good idea to see what your competitors are doing.
Remember, they've been in business long before you and have put time, effort and money into developing their products.
So it's wise to research the current market to help you decide what format would be best for you to use in delivering your solutions to the market that is in need.
There are several formats you can use to deliver your focused message.
You may use audio files, eBooks, video, webinars, teleseminars, physical conferencing, etc.
As you do your research pay attention to what is being used right now.
Ask yourself if you have the capabilities to deliver in the same formats and also in other formats that are not being use.
Be careful when deciding upon using a method that is not being used currently in the market place.
It is quite possible that the method not being used is not being used for a very good reason. Maybe the formats are not accepted by the market!
If a method is not being used ask yourself why. If you do not know what the answer to that question is then it is time to do some research.
It is possible that the niche you are in just does not know about any other formats and you will be able to rise above your competition.
If the niche you have chosen is relying heavily on delivering content by the use of eBooks then maybe this is a great time to introduce video into your niche.
If the niche you have chosen is relying heavily on video content, step it up by delivering physical versions of the video.
Spend some time looking at what your competitors are already selling and in what format, then decide whether you can match and even surpass what they deliver.
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