Marketing By Mobile Part 1: Why Marketing By Mobile?
Hey there and welcome to Marketing By Mobile. Here’s a quick overview of what we’ll be covering over the next 4 articles:
First, we’ll go over why mobile marketing is so important to your business, no matter what industry you’re in.
Next, we’ll discuss how to make your websites and pages mobile friendly.
After that, we’ll take a look at the various approaches of sending mobile traffic to your website and offers.
Lastly, we’ll cover a couple ways in which you can make special usage of that traffic when it starts to appear.
So without further ado, let’s dive right in.
Why You Need Mobile Marketing
Mobile usage now represents 65% of all digital media time. As of 2017 mobile traffic comprises over 56% of all internet traffic leading to United States sites. In reaction to this, 68% of organisations now have a mobile marketing method and by 2019, mobile marketing will represent 72% of all United States digital advertisement costs.
83% of customers state that a smooth experience on all their devices is very important while 57% insist they will not suggest businesses with a poorly developed mobile site!
Of course, all that assumes that users will even discover a non-mobile-friendly website, which is actually much less likely now that Google factors mobile friendliness into your search rankings! And this is all simply referring to the sites themselves.
Email mobile trends are even more eye-opening. Approximately 80% of consumers read their emails on a mobile device and a stunning 70% say that they delete e-mails right away if they don’t look excellent on a mobile device!
This means you need to be carfully focusing on mobile in your website design, your SEO, AND your e-mail marketing! Otherwise, your business might suffer just like lots of others who haven’t yet concentrated their efforts fully on this mobiles yet …
Thankfully, you will not have that issue, since YOU have discovered this awesome article on marketing by mobile.
In the next couple of articles we’re going to reveal to you ways to take this mobile trend by the horns and leverage it to your advantage. And everything starts by ensuring your websites are mobile friendly, which is what we’ll go over in the next article.