Marketing By Mobile – Part 1 of 4

Marketing by mobile

Marketing By Mobile Part 1: Why Marketing By Mobile?

Hey there and welcome to Marketing By Mobile. Here’s a quick overview of what we’ll be covering over the next 4 articles:

First, we’ll go over why mobile marketing is so important to your business, no matter what industry you’re in.

Next, we’ll discuss how to make your websites and pages mobile friendly.

After that, we’ll take a look at the various approaches of sending mobile traffic to your website and offers.

Lastly, we’ll cover a couple ways in which you can make special usage of that traffic when it starts to appear.

So without further ado, let’s dive right in.

Marketing by mobile

Why You Need Mobile Marketing

Mobile usage now represents 65% of all digital media time. As of 2017 mobile traffic comprises over 56% of all internet traffic leading to United States sites. In reaction to this, 68% of organisations now have a mobile marketing method and by 2019, mobile marketing will represent 72% of all United States digital advertisement costs.

But it’s not just companies that are buying into this. Customers are starting to expect more too. According to Google, 61% of users say that they probably wouldn’t return to a mobile site that they have had trouble with in the past and 40% of these will actually go to your competitors – yikes!

83% of customers state that a smooth experience on all their devices is very important while 57% insist they will not suggest businesses with a poorly developed mobile site!

Of course, all that assumes that users will even discover a non-mobile-friendly website, which is actually much less likely now that Google factors mobile friendliness into your search rankings! And this is all simply referring to the sites themselves.

Email mobile trends are even more eye-opening. Approximately 80% of consumers read their emails on a mobile device and a stunning 70% say that they delete e-mails right away if they don’t look excellent on a mobile device!

This means you need to be carfully focusing on mobile in your website design, your SEO, AND your e-mail marketing! Otherwise, your business might suffer just like lots of others who haven’t yet concentrated their efforts fully on this mobiles yet …

Thankfully, you will not have that issue, since YOU have discovered this awesome article on marketing by mobile.

In the next couple of articles we’re going to reveal to you ways to take this mobile trend by the horns and leverage it to your advantage. And everything starts by ensuring your websites are mobile friendly, which is what we’ll go over in the next article.

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Caelan Cheesman

I live in the UK in a small village called Minster in the South East of the country, not too far from Dover and Canterbury and only around 80 miles from London. I have been making money online now for a number of years and have built this site specifically to help others to also achieve success online!