EMAIL SERIES TRAINING: Part 41


Adding Clear And Concise Calls To Action


Adding Clear And Concise Calls To Action

Adding Clear And Concise Calls To Action

A squeeze page explains the value of your free offer and gives your visitor a strong reason to sign up.


Your opt-in form is simply the small piece of code that collects your visitor's information like name and email.


Keep It Above The Fold


To get an excellent sign up rate, your opt-in form should always be above the fold. People seeing your page should be able to make a decision without having to scroll down.


Above the page is easily described as anything that the visitor sees on your page when the page first opens up on their screen. It is everything seen without scrolling.


There may be times you need to have a long Squeeze page to get everything said that needs to be said to get the conversion. If this is the case make sure that you include a place for them to enter their information in more than one place on the page. Place one above the fold, and the other below wherever it makes sense.


Keep it very simple and only ask for the information you have to have. Ask for your visitor’s first name and primary email.


If you are going to ask for phone numbers and addresses then you better be able to show that you have a very good reason for asking for it. An example may be when you have to ship a CD or any physical product that requires a shipping address.


Clear And Concise Call To Action


The final step in creating a squeeze page is getting the visitor to take action. Identifying your market, determining their problems and letting them know you have the solution, is not enough.


If you are giving them something of quality, then you are doing them a favor by letting them know exactly how to get it. Too many people will do the job right up until it is time for the call to action. They forget to tell the visitor what it is they want them to do.


Now one would think that this would be pretty clear in the visitors mind what you want them to do. Never assume this to be true. There is always somebody that does not get it. Maybe they are brand new to the internet. I know that is hard to believe but there are new people coming online every day that do not understand exactly what they are being asked to do.


Repetition And Urgency


Tell them more than once, and do so clearly. Their purpose is to get what you are offering, and your purpose is to get their information. You have to make them act and you need to create a sense of urgency.


There are many ways to create a sense of urgency. You can limit the supply or tell them it won’t be long before you begin to charge for the offer they are getting today for free.


Tell the visitor exactly what action you want them to take. Let them know they don't have to put up with their problems for another day. You can solve them right now. Make it very clear and concise. Keep the choices simple: either signing up or clicking away.


Example of a call to action may be:


Your competition has been running over the top of you for far too long. It is time to put a stop to it right now. Simply enter your first name and primary email in the provided form to the right. It is time for you to rise up and be seen!


When creating a call to action button avoid the default call to action that so many web form creators use 'Submit Now'. Instead a better call to action would be 'Click here to get started' or 'Click here to instant access'.



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