5 Lead Generation Ideas You Can Employ To Increase Website Conversion Rates
If you would like to find out how to increase website conversion rate, you will have to get smart and highly creative with all your lead generation tactics. Asking for subscribers to your blog and gathering high quality content still works now and you must keep on doing it, but nowdays you really have to be a little smarter as to where you're offering them on your site. And additionally, they shouldn't be your only lead generation techniques.
Here are a selection of lead generation ideas for us affiliate marketers to try out.
1/ Try Putting Your Calls To Action (CTA) In Peoples Natural Eye Path
A number of eyetracking studies have concluded that when the average person reads a webpage, they naturally start off by looking in the top lefthand corner of the page, after that they then move their eyes in an 'F' shaped pattern. This information may be used to assertain as to where to place your most important content and calls to action.
2/ Do Use Pop-Ups And Slide In Forms But In The Right Way
Pop-ups, slide ins and alike have been vilified over the last few years - and quite understandably so. How many times have you visited a site only to be greeted with a page full of these types of message. Don't know about you but I nearly always hit the back button straight away! But many other sites do use them sparingly and in the right way with good effect - only one pop-up or slide in and not too intrusive.
3/ Add Anchor Texts To Old Blog Posts That Align Closely With Your Gated Offers
An anchor text call to action is a piece of text in a blog posts body which is linked to a landing page that's styled as an H3 or an H4 in order to make it stand out from the rest of the post's body. The more relevant that the anchor text call to action is to what the visitor is looking for, the better it will perform. Scatter these through your blog post, not too many though, and whatch your stats slowly improve.
4/ Use Launch Post And Other Blog Posts On Related Topics When Launching A New Product/Marketing Campaign
Each time you launch a new marketing campaign, posting the great news on your blog should altomatically be a key part of your launch plan. It really is a great technique in letting your existing subscribers know what new content, products and features you have, it also helps you to introduce these new launches to brand new audiences.
5/ Use Your Social Media Campaigns Strategically For Lead Generation
Hand in hand with promoting new blog posts and content to your Twitter, Facebook, LinkedIn and other such social sites, be sure to regularly post your links to blog posts and even directly to the landing pages of any offers that have historically performed well in the past for lead generation. You'll need to do a fairly thorough lead generation analysis of your blog in order to figure out which posts perform the best for lead generation.
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