9 months ago

How Is On Page SEO Done Effectively And Correctly?

Article on how is on page seo done correctly

What Is On Page SEO?

Before We Go On To Learn, What Is Indeed The Title Of This Article, How Is On Page SEO Done Effectively, We First Need To Be Clear As To What On Page SEO Actually Is?

Rather simplistically, Search Engine Optimization (SEO) is the process of improving a website's search rankings thus increasing both the quality and quantity of search traffic to your website through the organic search engine results.

So what does it mean when we say On Page SEO? It just means that we work for the website to have a higher probability of being found by search engines through the practice of optimizing individual web pages.

There are many factors that can influence SEO rankings like:

  1. Content that is well optinized
  2. The user experience
  3. The domains age & authority
  4. Security & accessibility
  5. The URL
  6. The organization & structure
  7. Technical site optimization
  8. Page speed
  9. How friendly it is for mobiles
  10. Links
  11. Social signals

And so on ...

In this article I am going to focus on two areas of on page SEO which actually incorporated many of the factors listed above:

1/ Site Organization & Structure

2/ Site Optimization

“What is wonderful, is that this well-organized, well-labeled, and engaging content will provide search engines with the information they need to highly rank your website.”

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1/ How Is On Page SEO Done Effectively Through Site Organization and Structure.

In this part of the article we will learn about the mechanics of good site structure and what role it plays in search engine optimization - site organization and structure.

Every site has structure, however, not every site has good structure. Sometimes it has evolved over time with no clear plan or obvious design. Other sites are methodically planned. Organization is a great thing for users and for web crawlers. It makes sense that a well-organized site also leads to a good visitor experience. If you can find what you are looking for, you will be more eager to explore. This also means a lower bounce rate and longer dwell times. Think about it. Would you rather go to a library where the books are in a big pile? Or one that is organized by author and category? It makes sense that we crave structure.

The more appealing a site is to users, the more appealing it is to search engines also. Web crawlers love a well-organized site. When a site is planned properly, it's obvious what's important. This makes it easy for the web crawlers to move efficiently through the site. This efficient movement ultimately translates to more organic search listings. The better your site structure, the better your chance of higher traffic and rankings by the search engines. The elements that make up good site organization and structure are clear and descriptive URLs, well thought-out site navigation, a well organized directory and finally, a site map. Let's take a closer look at each one of these.

URLs - How Is On Page SEO Helped With The Use Of A GoodURL?

Why is it so important to have a clear URL? One obvious reason is that the clearer the URL, the easier it is to remember.That alone could help bring users to your site. Say you were looking for keyword tools. Wouldn't it be easier for you and the search engines to find a business called keywordtools.com? Or keywordtoolsrus.net? Much easier than if the business that promoted keyword tools was called xyz.com or say, ACME.net.

Providing a descriptive URL that includes keywords specific to your site promotes better crawling by search engines. Descriptive URL's also increase the opportunity for other sites to link to your site. When other sites link to your site, your rankings increase.

Site Navigation -How Is On Page SEO Helped By Good Site Navigation?

Site navigation is like a road map for the site. Styles of website navigation include; text links, breadcrumbs, navigation bar, tab navigation, drop-down menus and named anchors. Text Links, for example create clickable text that take you to another web page within a site. These are great for easy navigation and for accessibility. And here's another bonus, search engines love them!

Search engines analyze the link structure of a site and find short cuts called site links. You've seen them before when you do a search. Typically, the site's title and URL appear along with several internal links, listed directly below. These site links are a huge SEO advantage. They make the site easier to navigate and point to relevant information. They also work to help your site dominate the search engine results page.

This prominence in the rankings will increase click through rate and traffic to your site. Here's the tricky part, you can't ask for site links. Google awards site links based on an algorithm. One of the biggest factors in this algorithm is logical and consistent site structure.

Site Directory - How Is On Page SEO Effected By A Site Directory?

The site directory is the backbone of good SEO. The directory is the site's file structure. Sort of like what a table of contents would be to a book, or an ingredients list would be to a recipe.

The directory should have a clean, organized file tree. When this is logical and consistent, it's easy for web crawlers to recognize it. This increases the site's search engine visibility. This also makes it easier for the developer to manage new and existing content. The directory structure and how things are named within the site, are important to search engine visibility and the overall development of the site.

Site Maps - How Is On Page SEO Effected By Site Maps?

Each site should have 2 maps. One for visitors to the website to help them find what they are looking for, and a second site map, written in a coding language, like XML, specifically for search engines. Starting with a site design that has strong organization, a directory, and logical navigation, will help to increase the site's rankings, as well as reduce site related issues in the future. It will make any maintenance or changes go more smoothly.

The goal is to make it as easy as possible for the search engines to find your site and to process the content. Site structure is crucial to this. Site structure compliments great content. It allows that content to be found. If you haven't addressed site structure, or have fallen behind in it's upkeep, take time to clean things up and organize your site. It will help increase your ranking.

Congratulations! You have completed SEO: Site Organization and Structure.

2/ How Is On Page SEO Done Effectively Through Site Optimization.

In this part of the article, we will learn how to optimize a website to increase the site's rankings and to improve the user's experience.

So, what is the best place to start site optimization? In a word, the answer is content. Content engages and converts visitors. If is the content is good, other sites will share it. It's important to make sure that content is fresh, unique, well-written, and written for your users.

Having good content helps to improve your site's rankings. Well-written content will help the site reach it's optimization goals and deliver the results you are looking for.

Did you know that search engines rank pages with bad grammar and poor spelling lower than pages with good grammar?

The next thing to address, after content, is link creation. The best way to create links is to use anchor text. Anchor text is the text that appears highlighted in the content of the website. It is a hypertext link that can be clicked to open the target web page.

The key is that it exists within the body of the text on the site. In other words, it is in a graphic that says, "Click here."

When you use descriptive links, or anchor text, you are making it easier for people to know what other related information they can find.

These links also help search engines to indentify content.

Text can be refined to help optimization. And so can images. Images are often overlooked as a source of site optimization. Using compressed image formats like JPEG and PNG's will reduce your file size and improve the load time of your pages. Faster page load times mean a better user experience and a higher site ranking. Another way to optimize images is to use the alt attribute. The alt attribute is an HTML image tag attribute. It allows you to provide a written description of the image. Screen readers use it when the image can't be displayed.

Effective use of the alt attribute makes your site accessible to a wider range of users and increases your search result ranking. Anytime you make things easier for search engines, you are optimizing your site.

Start with your reader in mind, not the search engine.

Write copy for your readers and use keywords where they would occur naturally. When you write for you audience and don't force keywords into the content, you may actually rank better with search engines.

Historically, developers thought that just scattering keywords throughout the web pages would increase the site's rankings! Don't do it!

What is more powerful is using those keywords in meta tags, headings, in links, and within image attributes. This will get the attention of both visitors and search engines, which will increase the site's rankings.

Another great place to include keyword phrases is in header tags. Header tags are part of the HTML coding for your webpage. The H1 tag defines the most important heading on the page. Header tags can be visual cues, because by default, headings are formatted with larger, heavier fonts. These headings also help search engines grasp the main topic on long content and you guessed it ... will improve your site rankings.

It makes sense that your users appreciate a fast website ... no one likes waiting for web pages to load. Ensuring that your pages load as quickly as possible isn't just good for your users, it will also improve your site ranking and search results.

We've mentioned that images can be compressed to reduce their file size. And the code in your HTML, CSS, and Javascript files can be compressed too. Also, consider how many files your are using. The more files your site requires to load, the slower and the lower it will go.

Website optimization is a relatively easy, low cost way to ensure that you are presenting engaging content that attracts visitors to your site and hopefully, converts them to become regular visitors.

What is wonderful, is that this well-organized, well-labeled, and engaging content will provide search engines with the information they need to highly rank your website.

Congratulations! You have just completed SEO: Site Optimization.


If You Want To Get Your Website Noticed ... You Need To Learn How To Do On Page SEO Effectively. This Article Shows You How To Get Started ...

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Caelan Cheesman

I live in the UK in a small village called Minster in the South East of the country, not too far from Dover and Canterbury and only around 80 miles from London. I have been making money online now for a number of years and have built this site specifically to help others to also achieve success online!