The Super Affiliate Sales Strategy (SASSY) List Technique: Using Email For Marketing The Right Way.
A Simple 4-Step Strategy to Increase Affiliate Sales in Any Niche without Throwing Away Your Hard Earned Traffic!
Welcome to my article all about the "Sassy List" technique of using email for marketing.
I’m really excited about this article, that’s because ...
You’re about to discover the TRUTH about making money online as an affiliate marketer!
You see, many people preech about pouring all of your time, money and effort into driving and attracting traffic to the vendor’s page. But here’s the thing you should know, what that strategy means is, you’re letting up as much as 99% of the traffic slip away without any benefit at all to you!
Maybe a couple of people buy the product and you pocket the commission, but the other 98 or so visitors leave, never ever to be seen by you again!
So, is there a solution?
You bet there is ...
What you need to do is build a list of eager prospects and buyers in the first place and then, and only then, send your list members on to your chosen affiliate offers.
The difference ...
Now, you see, you are pouring all your time, effort and money into building and developing your own online assets ie. your list (rather than someone else’s assets). And it's a proven fact time and time again that you will make more money, because you will now have the ability to contact your list of subscribers over and over again with any other offer.
Here, in brief, is how the strategy works:
1. LANDING PAGE: Create a compelling landing page that persuades your visitors to join your list with an effective call-to-action (CTA)
2. INCENTIVE: Make sure you give them an extra incentive – such as a free report – to encourage visitors to click your CTA and subscribe.
3. SOLO EMAILS: This is the sending out of a series of solo emails that will help you build a relationship with your subscribers and hopefully close the sale.
4. TRAFFIC: Start sending traffic to your main products landing page by using a variety of different methods.
That is really, put simply, all there is to it.
All you need to do is just follow these steps and you will find that you too will be able to enjoy bigger affiliate paychecks. Right. Let us now take a look at these 4 steps in more detail …
Using Email For Marketing Step 1 - Build A Compelling Landing Page
Think back to when you first got online - it's a long time ago for some of us! When you found yourself on even just a semi-interesting page that had the words such as “free newsletter” on the page, you joined it ... yes you did!
It was quit good fun to get email wasn't it? BUT this just isn't true any more!
Nowdays, before you hand out your precious email address, you really want to know just exactly what you’re getting in return (and how often you’ll get it). You may be worried about getting spam and you don’t want your, already congested inbox, filling up with drivel and more useless information overload.
Well ... the same is exactly true of your prospects.
Many people guard their email address which means it really is necessary for your landing page to do a really good job of “selling” the prospect on signing up and joining your list.
Tip: Not only does a prospect want to protect their email address and inbox, but they also want to protect their valuable time. Because of this, even though joining your list may be free, you still need to work hard in order to “sell” prospects on joining your list … much the same way that you would try to persuade someone to take out their credit card and purchase a paid product.
Because your landing page really is a mini-sales page, so, all the usual copywriting rules apply. Here is a very rough outline of what your sales letter may look like:
------------------------------ Pre-headline here (e.g., “Attention, [target market]!”)
“Put A Benefit Driven Main Headline Here”
Dear [Your Target Market],
[Here you should put your brief opening story that serves soley to remind your prospect of the pain of their problem.]
[Here you should introduce your newsletter as well as the freebie you have for them as the solution to the above problem]
[Now you should clearly tell your prospective subscribers why they should sign up to your list (and not anyone elses!)]:
- Benefit #1
- Benefit #2
- Benefit #3
- Benefit #4
- Benefit #5
[Here, try to add proof of your claims, if you can, such as a screenshot, recommendation or testimonial.]
[Don't forget to add the 'all important' Call-To-Action plus the reason to join NOW. Not later, not tomorrow .... BUT NOW!]
[Subscription Form] (Aweber.com, MailChimp.com or GetResponse.com form)
Sign Off, [Your Name Here]
P.S. It is always good to reiterate the main benefit and/or the call to action.
And here are the 4 main things you need to keep in mind when creating your own compelling landing page …
1. Craft an Attention-Getting Headline
If the headline doesn’t do its job (i.e., get your prospect’s attention), then the prospect will click away. And that’s why the headline is the most important part of your landing page.
So, how do you create a headline that gets attention? By keeping these points in mind:
Speak to your target market. Your headline should practically call out to your target market by addressing one of their biggest problems and offering a solution (more about that in the next point). But you can also specifically address your market by creating a pre-headline (a line above the main headline) that says something like, “Attention, [target market]!”
Example: Attention, Work at Home Moms!
Present a big benefit or make a big promise. People don’t just want a “free newsletter.” Instead, they want to know what the newsletter can do for them.
Example: Perhaps a weight loss newsletter helps subscribers “Lose 10 pounds quickly and easily – for free!”
Arouse curiosity where applicable. In addition to presenting a big benefit, you can also arouse curiosity. One of the easiest ways to do this is by telling your prospects about the benefit without telling them how they’ll get that benefit.
Example: “Revealed: How to Lose 10 Pounds Quickly and Easily – Without Dieting!”
The word “revealed” helps arouse curiosity. In addition, anyone who’s interested in losing weight is going to wonder how to lose 10 pounds without dieting… and thus they’ll keep reading to discover the answer.
Use “trigger” words. Certain words tend to catch people’s attention. Some of the more popular trigger words include: free, how to, secret, introducing, amazing, revolutionary, discover, revealed, guaranteed.
Now let me give you two more examples that incorporate the above points:
“Here’s How a Nun Earned $11,938 In Her First Month Online – And How You Can Too! Free Report Shows You How…”
“Free Report Reveals the Money-Saving Car Buying Secrets Your Car Dealer Doesn’t Want You to Know!”
You can also use these two templates to create your own headlines:
“At Last! Now You too Can Discover the Secrets of [insert benefit] – Free [report/video/ecourse, etc] Shows You How!”
“Free [report/video/ecourse, etc] Reveals What Every [Group] Ought to Know About [Getting a Benefit]!” (Example: “Free Report Reveals What Every Marketer Ought to Know About Getting to the Top of the Search Engines!”
2. Create Interest and Desire
Your headline is what hooks your potential subscribers and helps persuade them to keep on reading what you have to say. Now your landing page copy needs to really engage them, interest them and make them desperatly want to join your list!
There are a number of different ways which you can use which will help to keep your readers interested in the all important opening paragraph of your sales letter. Here are two of the tactics you can try:
Engage your readers with a gripping story. Here you need to tell a story about someone with the exact same problem and how it was that they overcame that problem. Naturally, their solution should include the use of your newsletter or freebie. Are you following so far?
Another approach you can take is to simply talk directly to the prospect about his/her problem and then really make them feel the pain of the problem. Then offer your newsletter and freebie as the perfect solution.
Example: “You work really hard on your website. You’ve put in a lot of long, late, blurry-eyed nights. And that’s why it’s so very frustrating that you’re not making more money than you are …”
Go ahead and jump straight into answering the “what’s in it for me” question. Most people tend to remind the prospect about all of the pain of the problem (see previous example) before going on to offer them the solution. You can, of course, go straight to the solution in your opener if you want to.
One of the best ways of doing this, in my opinion, is to use the tried and tested “imagine this” opener. This is where you get the prospect to imagine how good things will be when his problems are solved by your product!
Example: “Imagine opening your email inbox one morning to see it stuffed full of PayPal sales notifications…”
In this example, your one or two opening paragraphs gets your reader interested and reminds him/her of their problem. Your next step then, is to introduce a solution (which is your newsletter and freebie) and make sure to list all the benefits of these solutions.
You can introduce the solution to them simply by saying something as follows:
------------------------------ “Introducing [name of newsletter] – your guide to making money online!”
Then your next step is to create a bulleted list of the benefits in order to let the prospect know why they should subscribe to your list. For example:
“Join now (it’s FREE!) and in just moments you will discover:
How to [benefit]!
The Secrets of [getting a benefit]!
The Quick and Easy Way to [get a benefit]!
A surprisingly simple trick you can use to [get a benefit]!
And much, more!” ------------------------------
3. Prove Yourself
Now at this point, your prospects are starting to get interested in joining your newsletter. But there’s still a problem to overcome: Although they’re interested, they don’t really believe you ... they have no reason to.
You see, they have joined a number of lists before. The landing pages seemed to promise them the moon … but it didn’t deliver. The majority of these promised “content-filled newsletters” every week and instead all they delivered was nothing but advertisement after advertisement. And so the prospect is now wondering, and rightly so, if you’ll renege on your promises just like everyone else.
Tip: There really is nothing wrong at all with delivering a newsletter to your subscribers that’s nothing but product pitches … but only if that’s what your newsletter readers are expecting! But if you’re a gook internet marketer like most, then you will be looking to deliver a combination of both the good content (to help build relationships with your readers) and your product pitches. Whatever it is that you decide to do, it is important to let your readers know what they can expect from your newsletter.
So here’s my solution: Offer proof of your claims.
This proof of your claims may include such things as:
Social proof, which may take the form of testimonials and endorsements from you (hopefully many) satisfied customers.
Tip: Try to use testimonials which offer some evidence that your product/solution works. As an example, a testimonial which reads, “The newsletter is fun to read” is weak. A much stronger testimonial reads more like, “I lost 15 pounds using these diet secrets – if I can do it, then anyone can!”
Example: You may be able to show a screenshot of a PayPal account to prove your income claims.
Example: You might like to show a “before” and “after” picture for a dieting product.
Videos are so much more compelling than just static pictures and screenshots, so feel free to use video instead.
4. Call Your Prospect to Action
Your visitor wants you to give them a solution. That means that the next step for you to take is to tell them, exactly, what step he/she should take next (and also, not forgetting why). In this case, you might say something along the lines of:
------------------------------ “There’s only one thing left for you to do now – which is to enter your first name and email address in the form below and then click on submit so that you can get instant access to [product/benefit]!” ------------------------------
Tip: You need to create a subscription form for your newsletter, and to do this you’ll need to first get an autoresponder using a service like Aweber or GetResponse. Then, follow their simple step by step onsite instructions, copy and paste a line of code into your web page.
While obviously telling your prospect exactly how to join your list will help boost your conversion rate, there is something else that will boost it even more.
You also need to give your prospect a reason why they should act now! Not later, not tomorrow but now!
If there is no sense of urgency at all, then a lot of your prospects will bookmark your page (if you’re really lucky) and tell themselves that they will do it “later.” But, as we all know, later never comes because instead, life gets in the way. They’ll probably never return. Ouch!
So, what you what you really have to doin order to overcome this probles is to convince your prospect to join your list now ... straight away, while they’re still excited and curious about joining. The best way to do this, by far, is to make your offer time limited, such as by having a certain freebie only available for a limited time. Or instead, it can be a numerically limited offer ie. you can toss in a “fast action” bonus to the first, let's say, 1000 people who join your list.
Which brings us to the next part of the strategy…
Using Email For Marketing Step 2 - The Incentive
Just as you need to offer a small additional bonus product alongside a paid product in order to boost sales, you should always provide an incentive alongside your newsletter so as to help get more subscribers. Your incentive can come in a number of different forms:
1/ A Free downloadable report, for example an ebook or other text type product.
2/ A free downloadable video or video series.
3/ A free downloadable audio product, for example, a recorded interview or past webinar.
4/ Possibly offer free access to a live event, such as a webinar.
5/ Special free access to a membership site.
6/ Free tools, software or such like (a free plugin, WordPress theme, free spreadsheet tool or similar).
7/ Free multi-part e-course along the same subject as your main product (this is a course delivered over a number of weeks via your email autoresponder).
Now here’s the key: You don’t just offer any piece of content you have 'lying around'. Or you don’t just grab the first resell rights ebook or PLR content you come across and offer that as your incentive.
What you need to do insted is find out what your prospects really WANT and NEED – something that’s related in some way to your main product you’re offering – and give that away as your freebie.
One of the easiest ways to find out what your prospects really want is by finding out what they’re already buying. Go to ClickBank and browse relevant categories in the marketplace to determine your niche’s top sellers. Those products at the top of each category are the best sellers. You can create a product on a similar topic (and indeed, you can then promote the top-selling product from within your freebie).
If you’ve followed the tips I’ve offered to you so far, you should start having people eagerly joining your newsletter list.
Which brings us to the next point…
Using Email For Marketing Step 3 - Solos
If you are delivering a several part e-course as your incentive, then you’ll will already have your solo emails all sorted. All you simply have to do is take your ecourse and split it into a number of different parts (lessons) and then just deliver one lesson every one to three or four days. Simple.
Each of these solo emails will need to take the form of part content (ie. the lesson) and part pitch (where you promote your product).
Tip: Even if your course ends with say the seventh message, you can still always send out more messages automatically (although you would probably want to space them out a little more so that you’re eventually sending them on a weekly schedule).
If you publish a number of month’s worth of valuable content via your autoresponder, then your newsletter will practically run on autopilot. Of course, you should start promoting other affiliate products within these messages.
Please remember one important point however: Your series of autoresponder emails should strictly, only consist of evergreen content. This means it's content that doesn’t go out of date. The content should be as relevant now as it was last year. And it will still be just as relevant this time next year.
Here are a couple of tips to help boost your affiliate income:
1. Only choose one product to focus on as your main offering. By all means, your initial autoresponder email series may promote a number of products, however, you should primarily focus, and target in on, just promoting ONE product – and make sure that each of your email messages are created with the intention of really promoting that one main product.
Putting it another way, every one of your initial emails really should be aimed at pre-selling your main affiliate product that you have chosen to promote and once you have complete the first eight or so emails, then you can focus on promoting other products.
2. Mix up your products a little. Whilst your initial series of emails should, in the main, focus on one your product, you should also rotate a number of other affiliate products in order to determine which one of them gives you the best conversion rate and return.
So ... you now have #1 your autoresponder series. You have #2 a really compelling landing page. You’ve also #3 created an attractive incentive.
Now there is only one thing left for you to do – which is probably the most important and hardest part - start driving traffic to your landing page so that you can really start to build your mailing list.
Using Email For Marketing Step 4 - Getting Traffic
You’ve already learned earlier that you shouldn’t send your traffic to the vendor’s page, as doing so builds the vendor’s list but leaves you with nothing (save for a few commissions here and there). Instead, you want to drive targeted traffic to your landing page so that you can build your own list.
How do you do it?
There are plenty of ways to drive traffic to your site. Some require time (such as search engine optimization), some require money (buying ad space) and some require a little bit of both (running a pay per click campaign).
I am actually going give you a resource where you can learn some of the most effective ways to drive plenty of targeted traffic to your site which explains, in great detail, how to get traffic:
Congratulations – you just discovered the simple four-step process you can start using immediately to build a big, profitable list of buyers who are hungry for your affiliate offers using email for marketing properly.