?800% increase in conversions (by just changing the CTA ) Do you want to know how?  



How a fleet tracking company increased conversions by 800%

This topic was modified 5 months ago by Caelan Cheesman
2 Answers

On their website, the fleet tracking company initially had it set up so customers had to schedule a demo in order to learn more about the product. 

They switched that up for an on-demand, five-minute, free video demo.

By simply changing the call-to-action from “Schedule a DEMO Today” to “FREE 5-Minute Demo Video,” their conversions increased by a whopping 800%.

Why is “FREE 5-Minute Demo Video” better than “Schedule a DEMO Today”? 

  • Watching a video is usually perceived as being more convenient than scheduling a demo.  
  • It removes barriers related to time commitments. Schedule a DEMO today instantly raises questions such as: “Will I have the time?; How long will the demo be? Should I prepare somehow?” -  all of which act as barriers to conversions. On the other hand, the FREE 5-Minute Demo Video CTA is straightforward; it lets people know exactly what to expect. 
  • Scheduling involves a later (random) time. This immediately decreases your close rate by adding additional conversion barriers. 

Source: Crazy Egg and Squirrly


Here's a question to think about...What's more important... a) traffic or b) sales? The answer is b) sales.

Why? Because traffic can be purchased at any time, any where by anyone. Traffic can also be acquired through content creation. Traffic is therefore NOT the issue.


"However sales can only ever occur if the offer CONVERTS. And the only way that can ever happen is if you work on your conversion rate."


Afterall, what is the purpose of generating traffic in the firstplace?... To make a sale.  And that's what this special report is all about.

Inside you'll uncover 22 simple conversion tricks you can apply in your business... everything from your sales copy, to your actual offer, to how your customers experience you, to social engagement and more.

* How to make your visitors do less work
* How to replicate what already works
* Working your irresistible incentive offer
* Keeping your visitors glued to your copy

* Speaking their mind and language
* What types of guarantees you should use
* Essential power words that always work
* Putting together compelling CTAs (call to action)

* Providing a clear value proposition
* Using social proof as evidence
* How to present a clear USP (unqiue selling propsition)
* How to use testimonials and case studies effectively
* Honesty and integrity vs sales and hype

* How to semi-automate your customer service
* Split-testing and what to split-test exactly
* How to get your visitors to give you more traffic
* Coupons and discounts: how to use them and when

* Content you can recycle on social media for more sales
* How to guide your visitors towards a desired action
* Personalizing your message for a target audience
* How to create content that is sharable
* How to profit from free membership sites

These seemly 'little' tweaks can be easily implemented into your existing business without spending more than a couple of hours tightening up a few ends.

The result is MORE sales with LESS traffic... allowing you to invest in more traffic to further increase your sales.


Hope this is of some help to you all.

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