102% Boost in Conversions: Make Testimonials More Persuasive
Are you using testimonials on your website to increase conversions?
When used right, testimonials help establish credibility and strengthen your reputation by expressing the trust that other people have in you and what your business has to offer.
When displaying testimonials on your pages, there are some general best practices that you should keep in mind such as listing the customer’s first and last name and including a photo.
However, these “rules” are just starting points. Things like the complexity of your offer, the demographics of your visitors and many other factors influence how persuasive your testimonials will be.
So, we recommend doing a bit of experimentation in order to optimize your testimonials.
For example, Highrise saw a 102% lift in conversions when they tested a giant image and quote from just ONE of their customers.
For them, displaying just one testimonial in the hero section of the page for every visitor to see performed better than having multiple testimonials buried below the fold.
If you’re thinking about testing this yourself and making a testimonial the Hero, ensure you have the right testimonial first, meaning one that is:
- and aligns perfectly with the goal of your page.