I want to share with you five tips for digital marketing success in 2019.
Digital Marketing Tip #1. Today every business can use influencer marketing. It doesn't matter what you sell and what you offer, everyone can be an influencer. Today we all publish something on social media. You don't need to be a celebrity to become an influencer and today, brands prefer to work with smaller niche influencers rather than with people who have millions of followers, this way they make sure that they target an authentic audience who are really interested in their product and services.
Digital Marketing Tip #2. You need to win the attention of your audience with live video. Today human attention is a very valuable resource. There is so much information around us that it's so difficult to stand out, so you need to start incorporating live videos into your marketing campaigns, but you need to understand that if you have nothing special to show, then it's probably better not to do a live video. The video should strive to be at least 10 minutes long.
Digital Marketing Tip #3. You need to engage with your comments that people ask - reply to their questions. Start using purpose-driven marketing and don't create content that just sells, you need to talk about some greater purpose so choose your position, show who you are, use emotions to build relationship with your audience.
Digital Marketing Tip #4. Start focussing on building your community and continue building it, there are some special techniques that big brands like Apple and Google use, so if you want to go bigger you need to start using them as well. The first one is go horizontal when you acquire a paid customer. Offer them a variety of products and services then retain your customers by using a subscription model. Create interesting campaigns and leverage yourself as a brand and optimize your marketing strategy like these four big tech companies - Amazon, Google, Apple and Facebook.
Digital Marketing Tip #5. If you don't have sufficient funds for content creation don't worry because today you can create great content on a budget. First of all you need to know your customers' needs and goals. One of the best strategies to create content on a budget is to run a user-generated campaign because you will get free authentic and really engaging content. Today you can shoot great videos and photos just using your mobile phone so I advise you to identify trends via influencers on places like the Buzzsumo platform and create relevant content.
So guys, these are 5 digital marketing tips on how your brand can succeed in 2019. Let me know what you think ...