Follow-up is one of the top priorities when it comes to new customers coming into your business.
They say it takes 7 to 10 times for you to follow up with somebody before they sign up.
Now this might not be the case when you meet somebody face-to-face. I know a lot of us with our businesses, people search you out, they come and meet you face-to-face and it's a lot easier to get them signed up. But when they're coming to your website you have to build trust, you have to build a relationship. They have to know who you are, what you offer and that you can help them.
So after you build a relationship with them you have to follow up with them so they might get to know who you are and what you offer, then you need to build trust, you can do this through automation.
As online marketers, we use many tools, tips, and hacks to spruce up our lives and bring creativity into our days.
But what it all comes down to in the end is lead generation and trying to convert all web leads. You see, lead generation statistics guide our everyday efforts, steering us in different directions. And when it comes to lead generation, timing is everything. It’s also one of the hardest things to get right.
Luckily, there are studies we can turn to for some guidance.
For example, according to a study conducted by Inside Sales, marketers who follow up with web leads within 5 minutes are 9X more likely to convert them.
The way you convert those website visitors into leads is by being able to interact with them whenever they’re ready.
From using chatbots to email automation and ensuring you have a process to quickly respond to online requests, meeting visitors where they are and when they are can make a significant difference in your lead generation efforts.
Source: slideshare.net and squirrly.co