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10 Steps To Writing Great Copy

There are many different styles of copy writing. Part of successful copy writing is finding and effective style that suits you whilst making sure you stick to certain rules. What follows below is our list of 10 steps to writing great copy - the rules. Feel free to add your own at the bottom.

Copywriting is the art and science of strategically delivering words that get people to take some form of action. Learn the basics of writing great copy with our 10 Steps.

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1. Promote: Promote Your Products Benefits

The benefits of your products present value to your customer. However, benefits are not features. Benefits are improvements to lifestyles while features are the mere attributes of the product.

writing copy for websites which promotes product benefits

2. Reveal: Reveal Your Competitions Weaknesses

Now, it's also helpful to know what sets you apart from competitors. How do competitors fall short? Why would buying any other product be a mistake? What are your competitors doing well? A simple, free tool can help show you why a competitor ranks so high and how you can improve on them.

do what your competition does but do it better

3. Audience: Know Thy Audience

Don't just write to the world, understand your primary target audience. What is their age range, interests, hobbies, job preferences, income, etc.? Knowing these things lets you place your ad copy where it makes the biggest impact.

how to write marketing copy that gets results by knowing your audience

4. Needs: What's In It For Me?

Discuss on what needs your product fulfills for your target audience.

great copywriting is easy if you answer the question "what's in it for me"

5. Focus: Focus On "You" Not "We"

Don't tell them how great you are, talk about the things your audience cares about. Focus on them, their day-to-day grind, their pursuits and concerns. When you demonstrate how well you understand them, they trust you more.
learning how to write copy that gets results is easy if you focus on them

6. Understand: Understand Your Medium

When you're creating ad copy, understand the medium you're using. The layout and audience of different mediums should dictate the wording for your ad copy.

use this checklist as your sales copy template

7. Avoid: Avoid Technical Information

Don't dive into the super detailed technical information that only an engineer or developer could actually appreciate. Focus on the benefits, the possibilities, applications and other qualities of your product that matter to your target audiences.

short copy examples includes avoiding technical information

8. Use: Use A Call-To-Action

Don't just share information, encourage your target audience to act by including a compelling call-to-action. Something along the lines of "Act now!", "Hurry!" or "Order yours today!" are examples of strong calls-to-action.

how to write marketing copy that gets results by using a call to action

9. Risky: Don't Be Risky

Don't make claims that you can't back up. If you start promising things that aren't really accurate, it can always come back and bite you in the butt. Be accurate and honest with how you describe your product.

being honest helps to create great copywriting

10. Edit: Proofread, Proofread, Proofread

Always proofread your copy. The last thing you want is to run an ad for the first week and realize you made a typo. Not only that, you want to make sure the language you used was the most effective, compelling language you could have chosen.

learning how to write copy starts with the basics

Copywriting is the art and science of strategically delivering words that get people to take some form of action. Learn the basics of writing great copy with our 10 Steps.

Click to Tweet
ten steps to writing great copy

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Caelan Cheesman

I live in the UK in a small village called Minster in the South East of the country, not too far from Dover and Canterbury and only around 80 miles from London. I have been making money online now for a number of years and have built this site specifically to help others to also achieve success online!